WYSK Profile: Keija Minor [Video]

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CareerFashionMediaVideo Profile 5 Comments

In September 2012, Woman You Should Know Keija Minor made publishing history when she was named Editor-in-Chief of Brides, the legendary bridal magazine and one of 18 titles owned by Condé Nast Publications. Her well earned appointment gave her the distinction of being the first African-American to ever lead a Condé Nast consumer title in the publishing giant’s 103 year existence.

Brides magazine, launched in 1934, is considered the engaged woman’s bible. They say its “fashion stories help her find the perfect gown for her figure, while beauty articles polish her hair and makeup. Flowers, cakes, favors, and reception details are treated to lavish photography.”

As Editor-in-Chief of both the print and digital editions of Brides, Keija is in command of an enormous job that has her curating the best of what’s out there for brides-to-be, cultivating trends, and overseeing all editorial initiatives. She also manages Brides-branded licensing deals.

Brides properties

Prior to taking the brand’s top spot, Keija was Executive Editor of Brides where she handled day-to-day editorial operations and was instrumental in developing the redesign of Brides.com, the Brides-branded stationery lines and the Brides Live Wedding program.

Before heading down the aisle to the bridal world, she earned her publishing stripes at a variety of influential luxury lifestyle magazines, holding top positions at every stop along the way: Editor-in-Chief of Uptown Magazine; Editor-in-Chief of Gotham Magazine; Managing Editor of Los Angeles Confidential and Aspen Peak.

Having achieved such incredible success in the highly competitive arena of magazine publishing, it’s interesting to know that Keija has a law degree and initially practiced corporate law, quite successfully, at the start of her career. But as she combed over SEC bulletins and legal briefs, something kept telling her that she – a born writer with a penchant for creativity – needed to be doing something else with her professional life. That’s when, in her late-twenties, she made a life altering decision to leave law, and the big salary that came with it, so she could pursue her dream.

To make that kind of dramatic transition took some strategic planning, steadfast belief in herself and a giant leap of faith. But the risk paid off because today, Keija is doing exactly what she has always wanted to do and is making a name for herself as a rising luminary in the publishing industry.

What Else She Shared… More With Keija Minor

WYSK: What is the most interesting item in your handbag right now?

KM: The latest issue of Vanity Fair.

Keija_MinorWYSK: What gadget or technology can you not live without?

KM: My iPhone.

WYSK: What is the last book you read?

KM: Right now I am reading a bio of the Queen Mother. I’m also 30 pages in to Lean In.

WYSK: What is your biggest pet peeve?

KM: My biggest pet peeve… only one? It’s probably a tie between littering and loud swearing on the subway.

WYSK: What is your favorite indulgence?

KM: Oooh… again, only one? Last minute travel. When I get an itch to travel, I like go and I don’t tend to plan ahead because when I do, something always comes up – either work or personal – that prevents me from going. I was just in Cartagena, Columbia this past February and more recently, I went to LA for work.

  • Janet

    It’s very exciting to see a woman so excited about her job!!!

  • S. Wineman

    So compelling. She is an incredible woman. She seems so real and down to earth. She seems to have approached her passion with such confidence and joy. What an inspiration!

  • Leah

    “Go for broke and do what you’re passionate about.” I love everything about this story, I love her passion, her drive, and her obvious love for what she does. What a brave decision to leave the field of law and pursue something that was truly fulfilling, taking every opportunity along the way. Truly a WYSK!

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  • YAK

    Yep she’s great. She would be even more great if she could take a stand and not photoshop models or choose such skinny models for the magazine. It would be amazing if women could take a stand together and stop the toxic way media portray women’s bodies. We need women in media to start the changes!!