It’s a fact that women are grossly underrepresented in theater, film and television. So, it was a great pleasure to recently come to know Sasha Eden, co-founder with Victoria Pettibone, of the critically acclaimed 501c3 non-profit WET Productions, an organization that has been working tirelessly for the last thirteen years to change those statistics. As a developer, producer and champion of premiere work by women writers, directors and actors, WET is committed to empowering women and girls by challenging female stereotypes and advocating for equality in the entertainment industry.
In her own work as a professional actor and producer, Sasha was constantly confronted by the inequality, underrepresentation and misrepresentation of women in the media, an industry that largely defines and reflects our culture. In 1999, WET was born as her direct response to that. The organization’s primary, change effecting channels of engagement include: theatrical productions, fundraising events, a play and screenplay script development division (The INKubator), and an award winning educational outreach program – Risk Takers Series – which offers a media literacy and leadership program for teenage girls.
More About Sasha Eden:
As WET’s Creative Director and Executive Producer, Sasha has developed and produced all of its productions and events featuring celebrated talent Chris Messina, Anna Deavere Smith, Paul Rudd, Abby Epstein, Debra Messing, Emmanuelle Chriqui, Lauren Ambrose, Carla Gugino, Andre Royo, Hamish Linklater, Zachary Quinto, and Ricki Lake. She also co-created and produced WET’s Risk Takers Series. Outside of her producing work at WET, Sasha has co-produced benefits for the non-profit groups: Choices in Childbirth and The Adrienne Shelly Foundation.
Having worked as an actor since childhood, Sasha has performed on stage and in both television and film with great success and longevity. She began her producing career working for advertising giant BBDO, producing national commercials for Pizza Hut, Snickers and Duracell. As a public speaker, Sasha has appeared on numerous panels on the subject of women in the entertainment industry, media literacy, girls’ self-esteem, and marketing for institutions including UJA, The American Theater Wing, NYU, and Wagner College.
Sasha is a recipient of The Harlequin More Than Words Award for being a “real life heroine” and was selected by The UTNE Reader in 2010 as one of the 25 Visionaries Who Are Changing Your World.
We want to thank Sasha for allowing us to share this compelling WET video on Women You Should Know and applaud her for the important work she and her organization are doing.