If you’re a woman between the ages of 25-45, you are reportedly vacationing solo more frequently, and your travel companion of choice is… social media. And, by the way, you’re also having a blast (as the ad below wants us to believe)!
This revelation came from a survey commissioned by online travel agency Booking.com. It focused on women, ages 25-45, who have traveled in the last year from the US, UK, Canada, Australia, and Germany.
Here’s what they found:
US women ranked first in frequent solo travel, taking three trips or more a year.
Of the 500 American women surveyed, 58% believe that social media makes them feel safer when traveling on their own.
Nearly half of US women ages 25 to 45 use social media to find things to do at their destination, and half look for restaurant recommendations via social media, too.
Their favorite solo destination is Europe.
Two-thirds of American women ages 25 to 45 have taken a vacation without their partner, and 55% are more likely to try solo travel now than they would have five years ago.
Booking.com must REALLY be embracing the results of this “study”. Just yesterday it launched a new (wacky/funny) TV ad campaign in the US and the UK promoting “manless travel” for women.
Makes us wonder what came first… their study or their ad concept? Hhhhmmmm.