Where’s Gamora? Superhero-Crazy Anya And Stella Scour Toy Aisles To Find Her [VIDEO]

Consumer GoodsFilmGirlsShopping 26 Comments

Superhero-crazy Anya and Stella Marcotte just saw Guardians Of The Galaxy, Marvel’s latest comic book adaptation blockbuster. They loved the movie, along with its sole female heroine… Gamora. So this past weekend, off the girls went to their local Target store to pick up a Gamora action figure to add to their collection.

What happened next is a perfect example of what girls run into when they try to buy action figures at a typical toy store. Watch…


This video was shot by WYSK Contributor John Marcotte – feminist dad, web designer, writer, comics junkie, and “Award-Winning Author – and co-edited with his awesome wife Patti. This was their first video ever.

In regard to their outing to Target with their daughters, John commented, “The only female action figure we were able to find in the entire aisle was Wonder Woman, and she was only available as part of a seven-hero set that cost $50. So in order to get one Wonder Woman, the girls would have to buy six heroes they didn’t want and pay $50 for the privilege. That was a non-starter.”

He added, “I’m enough of a nerd that I know where to go to get female superhero figures, but they are generally designed for the adult male collector market. They are often inappropriately attired and always more expensive than the lines that are developed to be played with by children.”

Anya and Stella as Huntress and Power Girl

Tom Bancroft, the lead animator from Pocohantas and Mulan, saw Anya and Stella’s Huntress/Power Girl photo online and thought they were cute. He drew them as Disney girls and sent them his original drawing.

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  • Eileen

    If I were a little girl, those would have been my very sad expressions too. Every one knows how excited children can be when they anticipate getting the toy that they want, and to not be able to find it in the store is totally unacceptable. The toy companies just do not get it.

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  • Jubilee

    It’s disappointing that female superheroes aren’t “important” to get their own action figure releases, but you can find every princess toy in its own package or in a group package. Also, did the parents get permission from Target to videotape in their store and upload it to the internet? There may be legal issues if they didn’t. Just a head’s up, for anyone that may be able to contact them. I’d hate for something unfortunate to happen because they didn’t get recording permissions. :/

    • kim

      you can film in public. please go look at “youtube”

      • Jubilee

        You are not legally allowed to film in Target and post or distribute the recording without permission from Target’s Media Relations group. I’m not saying they should take it down or anything. I’m just saying that if it’s going to be seen and there’s a possibility that it might become a popular or well-known video, personally, I wouldn’t want to risk legal action because I didn’t get permission first. I’m sure Target would have no problem with the video being up, but I’d rather be safe than sorry. I was hoping the author would see the comment and contact the original poster to give them a heads up.

        • Hey Jubilee (Jubilation Lee, perhaps?)

          I’m the dad in the video. I’m not too worried about the legality for a number of reasons. First, there is no publicly posted policy against filming that I am aware of. Something buried on their website would not count for legal purposes.

          Generally speaking, you are allowed to film unless expressly prohibited.

          Second, it is private property so you are correct that I do not have the absolute right to film, but Target would have to ask me to stop. They did not. Their clerk came over to see what we were doing. We told him and he left.

          They can tell us not to film and we would have to comply. They can tell us to leave and we would have to leave. They did neither.

          And lastly, this really is not a huge reflection on Target. It is more a reflection on the toy manufacturers. But if Target wanted to make themselves look absolutely horrible, I could think of no better way to do it than to threaten legal action against two little girls. 😉

          Their PR people are way too smart to let that happen.

    • Manning

      But that’s the problem…that traditionally feminine gender roled female toys are the only option when it comes to girls. Why should a little girl have to settle for Barbie when she wants a super heroine?

      • Jubilee

        That was my point. Parents can buy sets of Barbies for their daughters, but where’s the sets of Ms. Marvel and Storm and She-Hulk? Or Wonder Woman, Super Girl, and Bat Girl?

  • rebecca lisi


    Sorry about the huge link. I hope the author sees this. There is a Gamora figure, you can find her in Wal-Mart, Think Geek and Toy Wiz. She was released a bit late was all.

    • Thanks for the link Rebecca. We know about this Gamora… she’s from the Marvel Legends series, which are the higher priced collectors figures that you don’t typically buy for kids. Hasbro, who is making all the Marvel Guardians of the Galaxy merch, did not make Gamora in their Galactic Battlers’ line, which is the action figure series you do typically buy for kids ($9.99 a fig). They only made her 4 male co-heroes and the villain in this series. This is why the girls could not find her.

  • Whimsy by Kelly

    I paint custom converse. I actually am in process of making a Gamora inspired pair for my 16 year old daughter because she felt that there was a huge lack of Gamora merchandise available as well. I’d love to work with their parents to create something they’d like with their favorite female superhero (or superheros) on them. I know it’s not an action figure… but maybe that would help.

  • sten0104

    I went through something like this when I was younger – loved the Thundercats, and of course, there’s only one girl! (Well, Wilykit, but she’s just a kid – Cheetara was COOL.) Went to get action figures, and they had them all, even Snarf – but no Cheetara. I actually asked someone who worked there about it, and about 20 minutes later, he returned with Cheetara! I was ecstatic… but I was likely the only girl who was interested and thought to ask…
    I do find it very sad, though, that while they seem to be trying to get more females into the action genre, they aren’t allowing for the little kids who will idolize them to be able to play with their action figures… time to write to the company, folks!

  • Jennie

    While this doesn’t solve the deeper issue, here is a reasonable-kids’-toy Gamora at WalMart (at least online): http://www.walmart.com/ip/Marvel-Guardians-of-the-Galaxy-Star-Lord-and-Gamora-Figure-2-Pack/36774641

    • Virginia

      It’s not a very good Gamora, though it is a Gamora figure. And she’s not alone. She’s paired with a male figure as well.
      Not that it’s bad to be paired with another figure, but from a social point of view, it implies that women have to be paired with men in order to be acceptable.

  • Colleen

    My daughter is 7 and just starting to notice this issue. She wanted Astrid, from How To Train Your Dragon 2. We searched all over and couldn’t find her. One day, at Target, she looked up at me and said Where are the girls Mommy?”. Broke my heart. These toy companies just don’t get it.

  • Mama of Daughters

    Yes, it is nice that Wal-Mart has a Gamora action figure, but try first searching for Gamora and then for Groot…look at the results. So many more options for Groot toys.

  • MelissaWardy

    When this happens, when the girls go missing, it teaches both girls and boys that females are erasable. Insignificant. Undesirable.

    The way the toy aisles are labeled and colored and stocked teaches children norms and values from our society, and when that message is that women can be very easily removed and forgotten we significantly fail our children.

  • Virginia

    What I want to have are Anya and Stella dolls! They are my heroines, along with all the super girls growing up in geekdom.

  • canaduck

    At least they have a totally awesome dad to help validate their very justified anger and frustration.

  • Mrinx

    I work retail at Target and there is one thing I know – the Guardians of the Galaxy figures come in an assortment pack and we have no control over which figures we get. I also know that we very rarely, if ever, get a case that has Gamora in it and when we do, it’s maybe one or two in the box… maybe.

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