Vogue Paris Puts Women In Boxes… Literally

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AdvertisingFashion 1 Comment

Fashion magazines already do a stellar job of assaulting us with “perfect” images of unattainable beauty. But Vogue Paris, with the help of photographer Giampaolo Sgura, has taken it a step further, by turning two real life women – models Magdalena Frackowiak and Elisabeth Erm – into lifeless, Barbie-like dress-up dolls, sealed in their very own perfect packaging, all in the name of fashion.

The 12 images/dolls, each showcasing collection pieces from top fashion brands, are running in the magazine’s December/January 2015 issue. While we can’t deny the artistry that went into this shoot, what’s the message here? Dress us up and watch us spin?

Women are already put in plenty of stifling boxes, compliments of archaic stereotypes and cultural expectations, so the literal iteration of this feels particularly suffocating.

spotted on DesignBoom

Louis Vuitton





This is all eerily similar, yet remarkably different to what David Trumble, Political Cartoonist and Author/Illustrator, created this past October in partnership with Dr. Rebecca Hains. His boxed girl was a work of satire intended to illustrate a problem that David says we don’t have to look too far to see when it comes to girls’ marketing today.

“It’s right in front of us on every shelf, emblazoned in sparkly, hermetically sealed, perfect pink packaging. A litany of stereotypes defining the standards of how girls are supposed to look and behave, with a startling lack of racial diversity to boot. And we can’t look away, because it’s the whole aisle.”


  • JH Drumond

    OMG it took the about 2 minutes to realise it was a photoshoot of real women!