Up to 147 Million Shoppers to Visit Stores, Shop Online Black Friday Weekend

Crowd of Shoppers
Consumer GoodsHolidayNewsShopping 2 Comments

Black Friday has become a holiday of sorts, unto itself, marked by a barrage of too-good-to-miss deals shoved down our throats by retailers, via commercials, social media and digital marketing, mobile alerts, circulars, etc. The intent… to lure hungry, bargain hunters away from their families and feast tables on Thanksgiving night as well as during the ungodly hours of the following morning all so stores can start ringing up early holiday sales and earning profits. But how many of us will bite on what retailers are dishing out this weekend?

WYSK turned to the National Retail Federation for that answer. According to a preliminary Black Friday shopping survey, up to 147 million people plan to shop Black Friday weekend (Friday, Saturday and Sunday), a slight decrease from the 152 million who planned to do so last year. Specifically, 71 million said they would shop and another 76 million said they would wait and see what retailers have in-store that weekend.

If you are one of the 147 million, be sure to tell us what deals you score.

Let the Black Friday games begin!


For a comprehensive list of Black Friday Weekend deals from retailers big and small, click here. Our friend and WYSK Vera Sweeney will be updating the list with new deals all day on her site, Lady And The Blog.


As reported by the NRF on Sunday, November 25, a record 247 million shoppers visited stores and websites over Black Friday weekend (Thursday thru Sunday), up from 226 million last year. The average holiday shopper spent $423 this weekend, up from $398 last year. Total spending reached an estimated $59.1 billion.

As for Thursday and Friday specifically, more than 35 million Americans visited retailers’ stores and websites Thursday (Thanksgiving Day) – up from 29 million last year. More people than ever before also shopped online and in stores on Black Friday, as 89 million shoppers braved the crowds, up from 86 million last year.


  • Rose

    Oh my… that’s a LOT of people. Think I will surf for deals from the comfort of home thank you.

  • Millie

    I am all for sales and getting good bargains. What I dislike about Black Friday is the attitude of some of the shoppers. When boisterous and riotous shoppers converge on a store and behave like lunatics, it makes me very angry. A video of this type of action usually goes viral, and then the entire world gets to see how barbaric Americans can be. We must be the laughing stock of the world. It really is a pity.