UN Women sparked a global debate when its campaign, The Autocomplete Truth, went viral across the web. Now, the organization and agency, Memac Ogilvy & Mather Dubai, are back with a video extension of the campaign.
The Autocomplete Truth video builds on the depth of discrimination that was first revealed in print ads. The video argues that at this point in history, popular perception should be different and women should be seen as equal.
The Google search depicted in The Autocomplete Truth was conducted on 9 March 2013. UN Women urges us to go ahead and try it — what does your search show about gender stereotypes and the lack of equality for women’s rights?