What’s the way to a woman’s heart? It’s the 21st century, forget the chocolate and flowers, we want our own tools!
In a recent survey by the brand tracking firm YouGov BrandIndex, the number one best perceived brand by U.S. moms is Craftsman, beating out mega-umbrella brands like Amazon.com (#2), Johnson & Johnson (#6) and even Pillsbury (#10). With Black & Decker coming in at #5 on the list that puts two out of the top ten best perceived brands by women in the TOOLS category. WOW!
The survey, which graded 1,100 different brands, involved over 6,000 mothers (with children under the age of 18) who rated their favorite companies based on criteria that included reputation, quality, value of products and the women’s own “willingness to recommend.”
“Home repair and maintenance has not been the sole province of men for a while,” says Ted Marzilli, CEO, YouGov BrandIndex. “The weak economy has made everybody a do-it-yourselfer to save money. Given these results, it seems out of touch to portray doing the handiwork around a house as a man’s job.”