The Number One Best Perceived Brand by U.S. Moms Is…

Consumer GoodsNews 1 Comment

What’s the way to a woman’s heart? It’s the 21st century, forget the chocolate and flowers, we want our own tools!

In a recent survey by the brand tracking firm YouGov BrandIndex, the number one best perceived brand by U.S. moms is Craftsman, beating out mega-umbrella brands like (#2), Johnson & Johnson (#6) and even Pillsbury (#10). With Black & Decker coming in at #5 on the list that puts two out of the top ten best perceived brands by women in the TOOLS category. WOW!

The survey, which graded 1,100 different brands, involved over 6,000 mothers (with children under the age of 18) who rated their favorite companies based on criteria that included reputation, quality, value of products and the women’s own “willingness to recommend.”

Brands in the top 10 include:

  1. Craftsman


  3. M&M’s

  4. Dawn

  5. Black & Decker

  6. Johnson & Johnson

  7. Cheerios

  8. Discovery Channel

  9. Google

  10. Pillsbury

As women continue to be the fastest growing segment of the real estate market, it’s no surprise that we’re also swinging the hammer when it comes to home improvement.

“Home repair and maintenance has not been the sole province of men for a while,” says Ted Marzilli, CEO, YouGov BrandIndex. “The weak economy has made everybody a do-it-yourselfer to save money. Given these results, it seems out of touch to portray doing the handiwork around a house as a man’s job.”

Want to try your hand at being handy? Stay tuned for some simple tips from our favorite Toolbelt Diva, Norma Vally.

  • Linda

    I love that tool belt!! Looks pretty good on a woman! Interesting choice of 10 best brands by women.