There’s a reason why the phrase “there’s an app for that” has become ubiquitous. With over 750,000 apps currently available at the iTunes store, there really is something for just about everything. So who’s downloading what? In a recent data report from the analytic firm Apsalar, it comes as no surprise that gender differences exist when it comes to apps.
Information sourced from over 500 million users across Android and iOS systems shows interesting insights into the details of what women and men are downloading and using when it comes to mobile technology.
While the most well-known and popular apps have a 50-50 gender ratio split, women are more inclined to use apps more for social media, news, productivity, lifestyle and books. And despite what stereotypes present, men are actually the leaders when it comes to in-app spending. Not to say women aren’t shopping using their mobile devices, we’re just not doing it as often as men are.
Other interesting insights revealed by the study:
Women install 40% more apps than men, buy 17% more paid apps, and pay 87% more for those apps
The top app categories for men are business, games, navigation, travel, health, and fitness
Men lead in mobile gaming and in-app spending. They use business-related apps 85% more than women, navigation apps 40% more, games 61% more and health and fitness 10% more.
Women use social media apps a whopping 600% more than men, news apps 90% more, productivity apps 89% more, lifestyle apps 64% more, and books 10% more.
Apps are created to make life easier, and while some miss the mark, others give us a much-needed hand. Beyond the basics, here are a few of our favorites.
iDoneThis makes it super easy to track and celebrate the progress that you make at work every day
Evernote lets you take notes, capture photos, create to-do lists, record voice reminders, across all of the devices you may use
Grocery Gadget a unique shopping list app designed to help save time and money at the grocery store
Pay Off Debt designed to help people who are getting out of debt
Boomerang schedules sending emails and email reminders for Gmail and Outlook
Circle of 6 is considered an anti-violence app, which allows you alert your friends, family, and emergency services that you need help