This video is brought to us by GoldieBlox, a toy company creating engineering toys for girls founded in 2012 by Debbie Sterling, a female engineer from Stanford University.
“It’s 2013. It’s about time we opened our girls’ minds beyond the pink aisle at the toy store. It’s time to build a new story so our girls can help build our future.”
Here’s a message about the video from Debbie
Being in Toys R Us is our first step towards proving to the world that engineering for girls is a mainstream concept. We are faced with an enormous opportunity and challenge: we must prove that GoldieBlox deserves to be on the shelves.
The odds are against us. We’ve been told that GoldieBlox can’t survive in mass stores next to Barbie. Convention says that engineering toys for girls are a “niche” for the affluent, and for the internet. Together, we must prove convention wrong. Here’s how you can help:
1) Go to your local Toys R Us and find GoldieBlox (it’s kind of like “Where’s Waldo?”) 2) Share this video with your friends on Facebook 3) Tweet or Instagram pictures of GoldieBlox on store shelves (#GoldieBloxintheWild) 4) Forward this email to 10 friends or family members
It’s time to march friends, family, and children into Toys R Us, look at the Barbies on the shelves, and then walk out with GoldieBlox instead.