Co-directed by journalists Nora Poggi and Insiyah Saeed, She Started Itis a documentary film about the rise of women technology entrepreneurs in the US and Europe.
It is estimated that women have formed only 3% of all tech start-ups, and that women run only 4% of fortune 500 companies. In Silicon Valley, women receive less than 10% of all VC funding (Kauffman Foundation). She Started It is on a mission for change.
“By showcasing these role models, we hope that young women will aspire to become entrepreneurs and consider careers in tech.”
Shot on location in Silicon Valley, San Francisco, NYC and Europe, the film highlights the stories of Agathe Molinar, Stacey Ferreira, Brienne Ghafourifar and Thuy Truong. Four young women founders working on a variety of technology projects, from mobile apps to fashion start-ups to a password-storing online platform. The film also includes interviews with veteran experts and other industry role models who share their perspectives on the issues women face in tech.
As explained by the filmmakers, “The goal of the film is to inspire young women to become entrepreneurs and consider careers in tech, and also educate them about how to sustain that career. We believe that a visual connection is a powerful one; by depicting the day-to-day lives of our subjects on film we hope to inform and inspire others. In our research we realized that many women feel they do not have what it takes to start a tech company, and even more so build the next billion-dollar company. We believe that women can start a company and aim even higher if they believe it possible! Our goal is to create that spark, that by watching we would get someone to say, if she can do it, I can do it!”
Nora is a French journalist with a background in film production. After graduating from French top schools Sciences Po Paris and La Sorbonne, she moved to San Francisco to work for the French social network Viadeo.com. She then went back to her first love, films, with film production company Lucky Dragon Productions, where she trained in all areas of film production and promotion. At the same time, she started working as a freelance reporter for Examiner.com and reported on major Silicon Valley events. She now freelances for the prestigious Agence France Presse (AFP) and Usine Nouvelle about technology.
Insiyah Saeed – Co-Director, Producer
Insiyah is a journalist and documentary producer based in Silicon Valley. With a background in storytelling and a passion for women empowerment, Insiyah combines these two passions in her work on She Started It. As an award-winning writer in print, Insiyah has been published in Huffington Post, The New York Sun, The Wall Street Journal, Women 2.0 and other tech blogs. Insiyah is graduate of the Columbia J-School and has worked extensively in film.