If you are a Starbucks devotee, starting November 13, you’re going to have the chance to make your morning coffee look a little more stylish. The coffeehouse giant has paired with Laura and Kate Mulleavy, the designing sisters behind the artistically edgy, award winning womenswear brand Rodarte, to design a series of limited-edition products for the start of the 2012 holiday season. The indie fashion darlings will put their stylish mark on Starbucks gift cards, tote bags, reusable cup sleeves and mugs.
The collaborative project marks Starbucks’ first foray into fashion, but the world of caffeinated beverages is not new to the women of Rodarte. Laura Mulleavy told the Associated Press that “designing the products came fairly easy, especially since they are daily coffee drinkers, but it was a challenge to adapt to the small surface of the gift card”.
The signature pattern the two brands came up with features a pixelated checkerboard of gray, white and silver set against different shades of green. As part of the design, even the famed Starbucks mermaid will receive the same pixelated style treatment on the reusable mug.
If you don’t follow fashion, you may not know the name Rodarte, but you are probably familiar with their work if you saw Black Swan. The Mulleavy sister’s brand, which they founded in LA in 2005, famously designed the ballet costumes for the Academy Award winning, psychological thriller. Their collections are carried by the world’s top retailers and their designs have been worn by some of the most influential, pop culture style icons including Cate Blanchett, Keira Knightley, Michelle Obama and Reese Witherspoon, to name a few.
While Rodarte’s fashion collection pieces can set customers back $10,000 in some cases, their Starbucks merchandise is expected to retail between $4.95 and $12.95. That’s a bargain for fans of the fashion house who could never dream of owning a piece of it otherwise.
But even if you’re not into designer fashion, just take our word that your coffee will look really cool in a Rodarte mug or wrapped up in one of their cup sleeves, which we like to call a “java shrug”.
The Rodarte collection will be available in all Starbucks locations in the U.S. and Canada, as well as on the website starting November 13.