Just when you thought mealtime was a chance for a brief break from all things social media, Birds Eye invades your kitchen table with their newest introduction, Mashtags (Mas#tags).
Mashtags are a new range of potato shapes “designed for the social media generation”. The various internet-related symbols include: hashtag, the @ symbol, an asterick, a smiley face and heart.
“The addition of Mashtags to our food range is an exciting development for Birds Eye,” says Pete Johnson, senior brand manager at Birds Eye. “Social media is all about conversation and we’re confident that Mashtags will resonate across various groups of people. We’re constantly looking for ways to innovate and inspire consumers and hope that Mashtags will get people talking around the table and help to make mealtimes more enjoyable.”
The ‘#NEW’ and ‘#Tasty’ potato treats will be available in the UK in March, with release dates in additional countries in late spring/early summer 2014.