The conversation about Lego and gender-segmented toys is an ongoing one, and continues to take center stage among adults who want to give their children a world of possibilities when it comes to toys and life. So, when we heard about the new Lego documentary, Beyond the Brick: A Lego Brickumentary, we were interested to see if and how it would include women and girls.
The film, which premiered at the Tribeca Film Festival last week, sets out to explain the cultural obsession with the toy by interviewing AFOLs (adult fans of Lego), exploring the unique “ecosystem” that surrounds Lego, and the impact the bricks had and continue to have on society.
Founded in 1973, Lego has become one of the most profitable toy companies in the world, and remains one of the most mysterious, which makes this new documentary even more fascinating, as it’s the first ever to be officially endorsed by the brand.
With the backlash Lego has faced in regard to its genderized toys, and the fact that the company gave this film its golden seal of approval, we thought for sure we’d see a number of women (not just mom’s with their kids) and girls highlighted, and perhaps they are, but if this 1:17 clip is any indication of the full feature, we are likely to be disappointed.
One could argue that it’s just a small snip-it of footage, but since there isn’t an official trailer, it’s the only representation of the film that’s been made available. If the scope of the documentary is supposed to be a reflection of Lego culture, it would be nice to see females represented here too.
We’ll reserve further criticism until we see the film in its entirety, but until then…