Superheroes, and tigers, and pirates, and unicorns… oh my! This is the creative awesomeness that maker and designer Lane Huerta unleashed into the world with her Lovelane brand’s Play Hard collection of super cool capes and accessories for girls (and boys, too). They are hand sewn, American-made getups that let little kids dream up big adventures for themselves… and we seriously wish they came in women’s sizes!
As an only child growing up in rural North Carolina, Lane, who counts Pippi Longstocking and Punky Brewster as her earliest inspirations, was left to entertain herself by imagining her own adventures (e.g. building forts and crafting costumes from bed sheets). Fast forward to adulthood, Lane turned her love of dreaming and designing into a business, Lovelane Designs, which, after being inspired by her daughter Clementine, now focuses on creating things that can fuel a child’s imagination.
Handmade with materials like cotton, denim, natural duck canvas, and eco-friendly ink, “Each cape is printed and sewn with love and fine craftswomanship,” as Lane explains on her site. To complement her amazing superhero, tiger, pirate, and unicorn capes, some of which are reversible, she also makes crowns, winged hats, and Wonder Woman-style cuffs. But it’s Lane’s new pirate cloak with its hidden treasure map that has us totally Hook-ed.
To make this kind of magic happen as meticulously and beautifully as she does, Lane relies on everything she’s got in her personal toolbox of mad creative skills. Art and design… check! She studied at Boston’s Walnut Hill School for the Arts, and at UNC School for the Arts. Graphic design and screenprinting… check! She refined both of those crafts working with renowned rock poster designer Frank Kozik. Sewing… check! She’s a self-taught seamstress who developed her knack for textiles alongside international purse designer Mary Frances. Imagination… check! She’s had that her entire life.
Lane officially set up shop in Savannah, Georgia as Lovelane Designs in 2006, and started designing and screenprinting tea towels, pillows and other home décor. But it’s been her children’s designs, which Etsy featured on its homepage in 2014, that solidified her status as a rock star maker!
Now delight in the adorable whimsy of Lane’s fantastical work…