None of us are Samsung Galaxy users, so we were blissfully in the dark about the smartphone’s “Beauty Face” camera mode until we read this piece by Chris Stokel-Walker for Medium. The 25-year-old writer recently purchased a Samsung Galaxy Ace 4, and discovered its built-in and automatic – yes automatic – “facial imperfection” corrector when he went to take a picture of himself.
Here’s how it works… when you use the camera on your Samsung phone to take a selfie or a picture of someone else’s face, the Beauty Face mode jumps into action and AUTOMATICALLY smooths out the texture and tone of your face. But it doesn’t stop there… it also makes your face “skinnier” and your eyes a little “wider.”
“With the Beauty Face mode, you become a little more beautiful.”
According to Samsung’s own proud promo video for its Beauty Face technology, which is in its cameras and smartphones, “it gets rid of the wrinkles, and blemishes that you have on your face.” The talking head in the video then gets really excited about what he refers to as a “really cool feature,” which we think is PERFECT-ly terrifying. “It will actually make your face a little bit narrower. So you get a little skinnier and, at the same time, it can make your eyes a little wider.” In other words… it captures an image of someone who is no longer uniquely you, but rather a Disney-fied version of you.
While the Samsung UK website disclaims that it may not be available worldwide, we did find Beauty Face on the US version of their site. In his piece, Chris, who is based in the UK, noted, “I contacted Samsung’s press office, asking them how long Beauty Face has been installed on its smartphones, what percentage of its smartphone roster had the filters installed as default, where it is and isn’t available and why that’s the case, and for how long it has been turned on as default for front-facing pictures.” He added, “The company said it was unable to provide answers, because it didn’t have easy access to the information required.”
Technology that automatically amplifies the ugly influence of the pervasive “beauty ideal” is PERFECT-ly terrifying to us… and not so smart, after all.