Salvation Army Uses Viral Dress To Make Statement About Domestic Abuse

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As reported by AdWeek, “Today, The Salvation Army in South Africa released what just might be the most harrowing take on the viral phenomenon – in the form of a domestic abuse PSA.”

Headline reads: “Why is it so hard to see black and blue?”

Copy reads: “The only illusion is if you think it was her choice. One in 6 women are victims of abuse. Stop abuse against women.”

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