Norma Kamali – Turning Objectification Into Empowerment

Norma Kamali
BeautySelf ImprovementWomen's Rights 7 Comments

Norma Kamali has had an enduring presence in the fashion industry, dressing women and setting trends for the past four decades. You may know her as the innovative designer who created the puffer “sleeping bag” coat, or maybe donned the oversized shoulder pads she put into everything that was all the rage in the 1980’s. But, today, at the age of 67, Ms. Kamali is becoming equally known for her activism and efforts to empower women.

Having a long career in the fashion industry has made the designer acutely aware of the issues women struggle with and experience in regard to self-esteem and image. Ms. Kamali says, “The one experience all women around the world share is objectification. It starts at a very early age for women, and ends the last day of our lives. We never talk about the experiences because they are humiliating and embarrassing.” This collective experience is what inspired Kamali to create the campaign Stop Objectification.

stopobjectification.comStop Objectification is an interactive website where users can submit photos of their favorite body parts and include an empowerment statement “that lets the world know what makes you more.” It is an opportunity for women to free themselves from the negative talk and humiliation experienced first hand. Kamali implores women to turn objectification into empowerment and hopes with this project that women who’ve had negative and sexual messages put upon them, take the power back!

We love the in-your-face approach Kamali is taking and find the images, along with the captions, to be incredibly effective in creating a new self-awareness. You can be sure we will be adding ours.

“Let this be the start to STOP OBJECTIFICATION”

  • Millie

    I loved the statements and the pictures. Very bold and powerful. Stop Objectification is a great site.

  • Thia

    Ironically, one my most memorable moments of objectification was when I interviewed for a job at the Norma Kamali store back in the late 80’s / early 90’s… they asked me to pose for a photo, but it seemed kind of calculated and not the norm. Maybe I didn’t fit the mold they were looking for, but I will never forget the humiliation I felt when I left the store. I have not stepped in there since.

  • Jules_Kdew

    This is such an inspired campaign! I’m impressed with Ms. Kamali’s mission.

  • JA

    Timing for this project is so appropriate, as the world is confusingly and annoyingly obsessed with wanting to see Kate Middleton’s boobs. Perhaps the interest would not be so great if more people saw women as more than just over-sexualized body parts. Brava Norma!

  • Linda

    I think your illustration photos further ‘objectification’.

    • WYSK

      Hi Linda – Thanks for your comment. Which photos are you referring to? The photos we included in the post are from the Stop Objectification site.

      All the photos on that site are photos that real women have taken of themselves… specifically of their favorite body parts. Each photo includes a strong, empowerment statement over the body part image to boldly illustrate the point that women are more than just the body parts by which they are objectified.

      Thanks for sharing your opinion on the matter. We appreciate your input.

      The WYSK Team

      • Hanna

        I think it’s a fail campaign too. Men will still just see boobs, they couldn’t care less about the big block letters over the disembodied tits on display. The PHD comment doesn’t have any impact because I don’t see a woman in the picture, just her cleavage. It would have worked better to show their faces, then at least the comment on the picture would have some context.

        This is really no different than showing a picture of a penis with block letters over it that say: Has PHD in History. I appreciate what she was going for, but the campaign makes no sense and is pretty dumb and shallow instead. Just my opinion