New PSA From India: Look How You Look When You Stare [VIDEO]

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New PSA From India: Look How You Look When You Stare [VIDEO]
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It’s been a year since the horrific gang-rape incident occurred in New Delhi, sparking global outrage regarding the issue of sexual violence against women in India. In response, filmmaker Katan Rana partnered with Whistling Woods International, an institute for films and media arts, to release the PSA Women Empowerment.

The Institute posted this message along with the video on December 16, 2013… “Women Empowerment is the need of the hour. Nirbhaya’s rape case not only shattered Nirbhaya’s family but every single Indian. This incident triggered a sense of solidarity to stand up, fight against and do our best to eradicate such atrocities and gender inequality.”

“I feel the male gaze mirrors the morality of a society.” In a press release, Katan Rana explains his intention of the spot, “The country was shaken after the terrible incident of the Nirbhaya rape case, everyone was debating whether the rapists should be hanged or imprisoned till death. I couldn’t help but think ‘how we can prevent this from happening again?’. So, as a filmmaker, I decided to make a film which focused on the root cause. It happens very rarely to a filmmaker when he doesn’t find a story, but the story finds him. This is one of those stories. As the saying goes ‘eyes are windows to the soul’. Similarly, I feel the male gaze mirrors the morality of a society. I decided to share this thought through this public service film.”

Rape in India is one of India’s most common crimes against women. According to the National Crime Records Bureau, 24,206 rape cases were registered in India in 2011 and experts say the number of unreported cases of sexual assault is much higher. A new case is reported every 20 minutes.

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