Need to buy movie tickets? There’s an app for that. Figure out a tip on your dinner bill? There’s an app for that. Sign up for a spin class, get the latest news, learn to poach a salmon, order a pair of shoes? There are apps for all of that. With over 650,000 apps available on iTunes alone, there seems to be no limit to what you can do from the palm of your hand, including rekindling your romance. Kahnoodle, a free mobile app, founded by WYSK Zuhairah Scott Washington, strives to help couples stuck in the doldrums inject some fun and excitement into their relationships, turning love and affection into a game. So 2013!
Ms. Scott Washington developed the concept for Kahnoodle when as a newlywed, she became frustrated that the likelihood of being successful at her own marriage was no better than flipping a coin. She couldn’t understand why there weren’t any online tools to help people build better relationships, so she took matters into her own hands.
“Kahnoodle is for busy couples that want to keep their relationship fresh and exciting, providing a fun, effective and personalized way for couples to build and maintain intimacy,” says Ms. Scott Washington. “Love is a verb, it requires action.”
The main features of Kahnoodle are rooted in research and best practices about what makes a relationship tick. Here’s how it works: Each partner downloads the app and connects their respective accounts via Kahnoodle. The app builds awareness of the relationship by positively affirming couples with “kudos”, (which serves as the apps virtual currency) whenever either partner interacts with the application.
You can send “kudos” after your partner does something you appreciate to fill-up the app’s “love tank”. If the tank is low, the app sends a notification, suggesting a kind gesture. As the “love tank” fills, couples receive virtual points to obtain discounts on purchases from companies like Best Buy and Sephora. You can also send digital love “koupons” to one another, which couples can create themselves or they can choose from a variety of suggestions including a night on the couch watching movies or the promise of a naughty text message. As partners redeem their “koupons”, additional points are added to the “love tank”.
Included in Entrepreneur’s 100 Brilliant Companies of 2012, Kahnoodle is an example of the new digital age. And although we aren’t sure we’re ready to dive into this type of digital romance, with over 54% of Americans married or co-habitating, clearly Ms. Scott Washington is on to something. It’s certainly cheaper than therapy!
Zuhairah Scott Washington is an entrepreneur and seasoned business professional with over a decade of digital media, finance and product/business development experience in global markets including Abu Dhabi, London, Los Angeles, New York and Washington, D.C., with Fortune 500 companies, VC-backed startups and government and non-profit organizations. She graduated magna cum laude from UCLA and has a JD/MBA from Harvard.