In 1914, President Woodrow Wilson officially proclaimed the second Sunday in May as “Mother’s Day” (after 9 years of campaigning by WYSK Anna Jarvis). A few years later, in the early 1920s, Hallmark began creating and producing cards to mark the day. Now, on the 100th anniversary of the holiday, the decades old stationery giant is flexing its more modern muscle by offering two Mother’s Day cards designed for families with two moms.
These modern family cards join Hallmark’s robust roster of 900 Mother’s Day card designs. There is one card “for two moms” and one card “for my partner”.
“How does anyone ever get by with just one?” is the inside greeting on the new “Moms are second to none” card. The other new design, which is aimed at female same-sex couples, includes the line, “So happy I get to share this day with you – my partner, my love, my best friend.”
So only 2 options out of 900? Card shopping is hard enough… they really should have tried to come up with a few more designs. Nonetheless, we love that Hallmark is taking this step to recognize that families come in all varieties today and to show that love is love is love.
Vintage 1920s Hallmark card shown in lead. New 2014 “for two mom” card shown below.