During the 4th and 5th centuries B.C., the ancient Greeks made so many extraordinary achievements in the areas of government (democracy), science (medicine/astronomy), philosophy (Socrates, Plato, Aristotle), architecture, and the arts, all of which shaped Western civilization. Now thousands of years later, in the 21st century A.D., their modern Greek descendants give us… the Tweeting Bra.
Designed by a Greek ad agency for a Nestle Fitness Breast Cancer Awareness campaign, this first-of-its-kind, “social” bra Tweets every time it’s unhooked, automatically reminding women to do monthly breast self-exams in 140 characters or less.
But the fully wireless foundation garment is not for sale. There is only one Tweeting Bra in the world and it’s being sported exclusively by Maria Bacodimou (think the Oprah of Greece) for two weeks. You have to follow @tweetingbra in order to get the reminder Tweets whenever Maria unhooks her very special bra.
English speakers be forewarned… the bra only Tweets in Greek, so if you don’t speak the language you will have no idea what it’s saying.
Gimmick… YES! PR stunt… ABSOLUTELY! Marketing ploy… OF COURSE! But who cares. If the Tweeting Bra gets more women to take matters into their own hands (literally), so they can recognize any changes to their breasts early on, then we’re all for it.
Circling back to the ancient Greeks, Socrates once said, “Know thyself.” So if the great philosopher were alive and using social media to teach today, we know he’d score a viral #BCA hit with a “know thy breasts” tweet!