Life Is Not A Fairytale, Ads for Catholic School Tell Girls To Prepare For Real Life

AdvertisingGirls 2 Comments

Check this out! Mercy Academy, an all-female Catholic school in Louisville, Kentucky has created a new, dare we say feminist, ad campaign urging students not to wait around for Prince Charming, but to prepare for their own futures.

In an interview that aired on the Today Show yesterday, school principal Amy Elstone said “We knew it was going to be risky going with this message, our girls are growing up in a society where they’re told by their parents that they’re a princess, and our message is that they’re not a princess, they’re so much more.” She adds, “Life is not a fairytale. We are teaching our girls to prepare for real life.”

The ads, created by Doe-Anderson, tell girls You’re not a princess and Life’s not a fairytale, and Don’t wait for a prince… all with the tagline Prepare for real life.

Since the launch of the campaign last week, Principal Elstone has received nothing but positive feedback from Mercy’s student body of over 500 girls and the general public.

The message is also a part of the school’s enrollment video, which you can check out here.

A great campaign from an unlikely source, we say bravo!




make a wish_mercy


  • Kelly

    Bravo to Mercy Academy! It’s definitely about time. When my oldest daughter was looking at all girl high schools we attended an open house at an Academy on Long Island, NY. When we were ushered into the gym I saw a table set up for a dinner party. I asked what that was about, and was told that the girls in that school were taught proper table manners. I was appalled because I felt like we had stepped back in time about 30 or so years. I immediately told my daughter that this was NOT the school for her. She would definitely be doing more in life than setting tables for dinner parties! And she has! So again, Bravo to Mercy Academy for bringing their girls into the 21st Century!

  • Lori Day

    LOVED this! Yesterday I posted it to the National Coalition of Girls’ Schools page, and Mt. Holyoke’s page, where my daughter goes to college. Then I sent it to all of my colleagues who work in girls’ schools. I can’t get enough of this! And funnily, then, one of my friends who’d gone to a Catholic girls’ school commented, “This is great, but all is lost if birth control is not simultaneously taught!” 🙂