On Monday, Fox40 News, a local Sacramento affiliate, ran a story on Leah Nelson, a 10-year-old girl from West Sacramento, who has embarked on a mission to “fix the future” with a public participation, pay it forward-style initiative she dreamed up in her bedroom called “Becuz I Care”. Designed to make the world a better place, her goal is “to encourage people to do good deeds for others,” recruiting them as ambassadors for positive change.
Since launching, Leah has been taking her cause to the street, tirelessly pitching her message like a pro to anyone willing to listen. Those who do receive a “Becuz I Care” info sheet to which she’s attached her initiative’s signature, pay it forward identifier, a colorful loom bracelet lovingly handmade by Leah.
Here’s how it works:
1. Be nice to someone… according to Leah that can mean anything “from shooting them out a compliment or buying them a coffee.”
2. Explain your intentions to the person on the receiving end of the good deed or kind word with the message, “In a world with so many issues, let’s just show other people that they are valued.”
3. Seal the deal with a loom bracelet*, which is meant to be passed from person to person as good deeds are paid forward
4. Share the story with Leah on Twitter @BecuzICare11 using the hashtag #BecuzICare11 or post it to the initiative’s Facebook page
The news clip of Leah’s story has already been viewed over 15 million times on the Fox40 Facebook page, and the hope is that her idea will go viral, spreading far and wide. Charles Nelson, presumably Leah’s dad or a close relation, wrote in the comments section there, “As a family, we hope this takes off throughout the country and we all focus on simply treating each other with love, kindness and respect.”
So who’s in? Who wants to help Leah make the world a better place in whatever corner you call home?
* Folks in the West Sacramento, CA area, the next “Becuz I Care” bracelet giveaway will be at Summer Night Lights at Riverbank Elementary School (1100 Carrie Street) from 6-9 pm. If you do not live in that area and want to participate, you can request a loom bracelet by messaging Leah’s Facebook page or Tweeting them.