You Should Know That Facebook Is Keeping Things From You… On Purpose

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WYSK Facebook
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Have you noticed anything different about your Facebook News Feed, of late? Maybe certain friends seem to be posting less or some of the pages you “like” appear to be less active. The truth is… your besties, family, and favorite pages (i.e. Women You Should Know) are probably just as active as always, but Facebook restricts (they say “curates”) MOST of what you and others can see… and those restrictions are getting tighter.

Meet Derek Muller. He’s the guy behind the educational science video blog Veritasium. He’s also the guy that made this video that EVERY Facebook user should see. In it, he very simply breaks down Facebook’s News Feed algorithm and what the restrictions mean to individual users like you, and pages like us.

In a nutshell, you are NOT in total control of what you see in your Facebook News Feed, even though you’ve already indicated that you “like” certain people and pages and want to hear from them. Facebook’s internal algorithm acts like a content filter, which is necessary to some to degree, otherwise no one, even the greatest social networker, could keep up with the avalanche of Status Updates pushed to his or her News Feed every nanosecond by anyone and anything he or she likes.

But the dicey part is how the algorithm is designed to restrict the reach of posts that get little reaction from friends and followers, but to promote posts that get high levels of engagement. Why? Ad dollars as Derek points out. Hhhhmmm… the plot thickens.

Facebook advises page owners to produce more “engaging content” – posts and pictures that get likes, comments, and shares. Facebook spokesman Brandon McCormick told Slate.com, “It doesn’t mean every single person who’s connected is going to see it, but the more engaging content the more people are going to see it.”

So it seems you’re pretty screwed in terms of post visibility if your circle or network is made up of introverts, who by their nature, do not “engage” with posts in the Facebook definition of the word (like, comment, share), but who otherwise, are fully engaged, as in… they read and enjoy without broadcasting their feelings.

Faced with these restriction, as producers of content, our workaround is apparently to be EVEN MORE engaging. But what can end users do to actually see what they want to see?

McCormick said, “You can filter the News Feed and see everything. You can highlight pages you want to see everything from … a lot of users may not realize that, but anyone can do those things.”

Ah ha… there IS some glimmer of hope, after all.


How To See What You Want To See In Your Facebook News Feed:

Here are three options to making sure you don’t miss a thing from Women You Should Know and your other favorite people and pages.

Change News Feed Settings

1. In your News Feed scroll over the name of a person or page you like

2. In the case of a page like Women You Should Know… a pop up box will appear next to our page name and you will see the “liked” button you previously checked

3. Scroll over that button and then you will get a pull down screen that says “Show In News Feed”, which should be checked, and under that you will see the word “Settings”

News Feed settings4. Click on “Settings” and you will get another pull down of update options: All Updates, Most Updates, Only Important

5. Click “All Updates” and your News Feed will start to show anything and everything we post

You can do the same for personal pages (instead of the “liked” button you will see a “friends” button and you follow the same instructions as above)

Turn On Notifications

In yet another annoying Facebook mystery, apparently not every Facebook user sees the News Feed Settings when they follow the above instructions, as individual page set-up preferences differ. In that case, you can also try this:

1. In your News Feed scroll over the name of a person or page you like

2. In the case of a page like Women You Should Know… a pop up box will appear next to our page name and you will see the “liked” button you previously checked

3. Scroll over that button and then you will get a pull down screen that says “Get Notifications” at the top (see image above)… check that

4. When you choose to “Get notifications”, you’ll get a notification each time that person or page posts something

You can do the same for personal pages (instead of the “liked” button you will see a “friends” button and you follow the same instructions as above)

Visit Our Page

The only REAL fool proof way to see everything you want to see from us, is to make it a point to visit the Women You Should Know Facebook page every day. Could not be more simple!

  • Why Not Girl!

    Thanks for sharing this! It’s a shame that the need for ad dollars is taking away exactly what social media was designed to create – the ability to know and share what the people and brands you personally “like” are talking about – not what the larger, more “popular” media companies are broadcasting. Agreed, the best way to make sure you see what’s new is to stay connected on a more regular basis. – Lauren

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