It Was Never A Dress: The Super Cool Initiative And Woman Behind The Image Flying All Over Social Media

Social MediaSTEMWomanhood 5 Comments

We’ve seen this image floating around social media, not grounded with much substantive info, in many cases. So as purveyors of “untold stories” we went digging for details. Turns out, it was unveiled this week by some super cool software makers at a super cool Girls in Tech event to kick-off a super cool initiative that aims to honor super cool women all over the world. And… there just so happens to be a super awesome woman behind it.

Axosoft, the Scottsdale, Arizona based makers of “really great and extremely helpful software,” creatively revealed the image at the inaugural Girls in Tech Catalyst Conference. It’s the symbol of the company’s new It Was Never A Dress initiative, which aims to honor women by challenging expectations and changing misconceptions. Let’s just say they had us at…

“When we see women differently… we see the world differently!”

From the It Was Never a Dress site:

It Was Never a Dress is an invitation to shift perceptions and assumptions about women and the audacious, sensitive, and powerful gestures they make every single day. In science, technology, arts, mathematics, politics, houses of worship, on the streets, and in our homes, insightful women are often uninvited, overlooked, or just plain dismissed. Through storytelling, community building, innovation and creative disruptions, It Was Never a Dress will foster necessary conversations, vital voices, and images from around the world that honor ALL women.

According to BuzzFeed, Tania Katan, Axosoft’s Curator of Code, is spearheading the initiative. But aside from her super hip title, we wanted to know more about this super woman and we totally dig what we dug up on her.

Tania Katan is an award-winning author, performer, and producer “who believes in storytelling at all costs.” She’s also a regular on Comedy Central Stage, and a TEDx-er, among other super cool things. She says she works at Axosoft, “because every rock star company, needs a punk!”

In the coming weeks, It Was Never a Dress will be inviting submissions for sharing stories, images and ideas about perceptions and realities.

  • Nina Rene Soreco

    I get it and completely agree with the philosophy. I have to say, though, that I like wearing dresses and skirts. They are comfortable and I can move most easily in them, especially if I’m wearing leggings underneath. I would love to see a meme that says, “Men can wear dresses too,” with the appropriate graphic. Men in other cultures wear skirts and robes; in our culture, some men wear uni-kilts (or wear dresses in general, or to just play dress-up).

    • Joanne Briana-gartner

      I sort of thought the same thing. I’m a woman. I wear dresses. Super comfortable, love to layer. I’ve hiked in the White Mountains wearing a dress and rode a bike wearing a skort. I’ve folk danced with men wearing skirts. Let’s not divide the dress-wearing women/men from the pants wearing women/men. We don’t need something else to divide us.

  • Nualaan

    I concur with the intent of the meme and the philosophy behind it. That said, I love my dresses and skirts as much as my jeans, shorts, yoga pants, capris, etc.

    For me it is about having choices and making those choices based on MY feelings and not on someone else’s critique of what is “appropriate” for me to wear.

  • Håvard Karlsen

    Looks like a woman standing in the kitchen with a red apron, probably making a sandwitch.

    • StereoHeart

      Sexist troll is sexist. Make your own damn sandwich.