They were shot by Jeffrey Vanhoutte for an integrated marketing campaign created by Belgium based creative agency Norvell Jefferson, whose client is the Dutch company Friesland Campina Kievit. They make powdered milk, and are apparently unleashing a new generation of creamers that they claim “are about to take over the world.”
The model featured in the images is a professional acrobatic dancer, and the powered milk she’s surrounded by and tossing into the air is the real dehydrated dairy deal. Jeffrey says he used “really fast flash duration so it could freeze the particles of the powder.” Well done sir!
Must have been a messy shoot, but the results are gorgeous.