He Posed As Target On Brand’s Facebook Page, Posts Hilarious Replies To Haters Of Gender-Neutral News

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Last Friday, Target announced it is doing away with gender-based signage and product references in a number of aisles across the store. While the majority of our readers cheered the decision, Target took a digital beating from throngs of customers who vehemently disagreed and flooded the big-box retailer’s Facebook feed with comments, some more painfully misguided (and entertaining) than others. That’s when Mike Melgaard, a self-described “pot-stirrer” who loves satirical humor, got an idea… to pose as Target, a very sassy version of Target, and skewer the haters with comically acerbic replies. His fun lasted 16 hours before he was found out.

So how does some random guy pull off a stunt that involves assuming the identity of a major brand like Target, and getting their social media followers to believe the responses are coming from them? Pretty easily it seems. According to Adweek, Mike just created “a fake Facebook account—Ask ForHelp, with a bull’s-eye profile pic—and began excoriating the haters.” He managed to comment on about 50 posts before the fake account was shut down.


Amazingly, the devilish plot Mike hatched required almost no thought and took zero planning. He was “just surfing Facebook on Sunday night when he saw targets news” and comic inspiration struck. He told Adweek, “Immediately, I knew there would be your typical outraged American spouting emotional reactions on their Facebook page.” Mike added, “After taking a look, I was literally laughing out loud at my computer. A few more minutes in and it struck me how hilarious it would be to portray myself as a parody customer service rep. So, I did just that, and the rest was history. Honestly, it was like striking comedy gold. Every one of these people gave me the ammunition I needed for a great response.”

So here are just some of the hilarious exchanges Mike…err… Ask ForHelp had with Target customers that made us laugh so hard we cried. See over 40 more snippets of his “work” over at Adweek.









  • It’s hilarious that people get so outraged over toy desegregation. God forbid someone’s son might like to learn to sew or cook or care for an infant. Who would wants another Tommy Hilfiger, Wolfgang Puck or good parent in their family anyway?!

    • Bonnie

      Don’t forget Danica!! Wouldn’t want someone to encourage a little girls dream of being a race car driver!!!!!

      • I agree!! Danica is da bomb! Most of the parental outrage seems centered around the color pink and the “sissification” of boys (aka tenderizing, aka humanizing). After all, who cares what little girls think and feel? (Wait — Are females even capable of thinking? Aren’t they just bags of hormones?) Who cares if little girls have to endure the color blue everywhere and sift through aisle after aisle of boys’ toys (guns and bigger guns)? Who cares if girls become more manly and violent? That only makes them better, right? Hahaha

  • Kaitlyn Nightshade

    This guy is my new hero! People this stupid deserve to be put in their place and while it may never make these bigots less horrible, his beautifully snarky responses still give me a warm feeling. 🙂