Google Proposes New Emoji Designs to “Empower Girls Everywhere”

DesignGender 1 Comment

Last month on social media we shared an article by Amy Butcher of the New York Times called Emoji Feminism, which brought attention to the current state of female emoji and how they represent women… it wasn’t good news, and now Google wants to change that.

This week, Google presented a proposal to add 13 new emoji that depict women across a variety of professions to Unicode, the non-profit that oversees the creation of new emojis. The proposal, which you can read in its entirety here, takes a look at the current male and female emojis and outlines what can be gained by adding new ones that better depict both genders.

“For millions of people around the world, emoji are an important means of communication — and a strong representation of culture. Yet the roles of people in the workplace cannot be communicated with emoji. This is especially true for women.

Google wants to increase the representation of women in emoji and would like to propose that Unicode implementers do the same. Our proposal is to create a new set of emoji that represents a wide range of professions for women and men with a goal of highlighting the diversity of women’s careers and empowering girls everywhere.

We believe this will empower young women (the heaviest emoji users), and better reflect the pivotal roles women play in the world. The global women’s equality movement is growing, so the time to create these emoji is now. All around the world, gender inequity is a focus.”

A definite step in the right direction!