Why can’t a woman who is a seasoned home improvement pro, who makes gut renovations look easy, who gets a charge from electrical problems, who knows how to keep a house humming, who thrives on getting her hands dirty, and who uses her brain and brawn to get the job done, LOVE a pair of fabulous shoes as much as her steel toed work boots?
She ABSOLUTELY CAN, which is why WYSK was so excited to commission Hourglass Footwear to create a custom, one-of-a-kind pair of “Toolbelt Diva” shoes for our very own DIY Contributor and Fix-It Friday columnist… the one, the only Norma Vally. It was our way of saying thank you to Norma for everything she does to help empower WYSK readers and inspire women to take on home repairs and maintenance projects with confidence and gusto.
We wanted the shoes to emulate everything that Norma is… a strong, smart, savvy woman with a stand-out personality, enviable edge, and crazy mad skills when it comes to anything and everything under the home construction, repair and improvement tarp.
We knew we didn’t want anything literal like hammers, screwdrivers, saw blades, etc. But we did want the textures and patterns to connect back to the materials that Norma works with every day (i.e. metals, hardware, wood, etc.), while looking bold and fashionable at the same time. Tall order, huh? Not for our sole sisters at Hourglass.
After collaborating on design direction with Hillary, one of the incredibly talented female artists from Hourglass, and watching our hazy vision take shape in her rough sketches, we held our breath in anxious anticipation to see how it would all come to life on a pair of hand painted platform shoes.
She nailed it (pun intended) with the end result being nothing short of STUNNING, a true work of art, which blew Norma (and us) away!
See for yourselves:
… and here’s Norma as she slipped her feet into her “Toolbelt Diva” shoes for the very first time. One-of-a-kind shoes, for a truly one-of-a-kind WYSK… a perfect fit!