We couldn’t help but share this photo, which is making its rounds online again. When you see the dichotomy of these two images, side-by-side, it magnifies the approach that both Victoria’s Secret and Dove are taking with their respective advertising campaigns. But, as similar as the images may appear to be at face value, their messages couldn’t be more different.
Where Victoria’s Secret is focused on fantasy, the Dove ad shows a truer reality. Is one ad more effective than the other? We’re not so sure we’re buying the messages that either of them are selling, but given the over sexualization of women in advertising, Dove’s ad certainly offers a refreshing and unique approach.