We just covered how Marvel and Disney have a bad and consistent habit of leaving female heroines out of toy lines, but now fangirls are finally getting something all for themselves from this dynamic duo of megabrands… a limited edition fashion collection that’s inspired by The Avengers. Hitting stores May 12th, the Marvel by Her Universe line includes juniors sized halter dresses and jackets modeled on the characters of Captain America, Loki, Black Window, Iron Man and Thor.
Created in collaboration with Marvel, it’s the latest collection from Her Universe, a company founded by Ashley Eckstein, actress and voice of Ahsoka Tano in Star Wars: The Clone Wars, and a brand dedicated to creating “stylish, fashion-forward merchandise for female sci-fi fans.” All 6 pieces were designed with Amy Beth Christenson and Andrew Maclaine, the winners of the Her Universe and Hot Topic “Geek Couture” Fashion Show at Comic-Con 2014 in San Diego.
Since 2009, Ashley and her team have been working to “change the perception that science fiction and fantasy is just for the boys.” In doing so, they’ve created merchandise exclusively for female fans that is connected to names like Star Wars, Doctor Who, Star Trek and Marvel.
Love the mission, but we simply cannot love this collection, especially considering the way in which Her Universe is marketing it to young women. Between the poses, the coquettish looks, the thigh highs, the hot pants, the seamed stockings, etc., they have taken the “super” right out of “Superhero” for us.
PS – If anyone can explain the Thor Sailor Dress, we’re all ears.
Tony Stark a.k.a. Iron Man – The Bomber Jacket
Captain America – The Halter Dress
Black Widow* – The Belted Jacket * there’s also a red dress (shown above)