Dove Turns Its Attention To Men With Their New “Calls For Dad” Ad

AdvertisingBeauty 1 Comment

Dove must have finally realized that women have caught on to their marketing ploy with their Real Beauty ad campaign, because they’ve now turned their attention to the men. Today, Dove Men+Care released a new video for Father’s Day.

According to Dove, “three quarters of dads say they are responsible for their child’s emotional well-being, while only 20% of dads see this role reflected in media. It’s time to acknowledge the caring moments of fatherhood that often go overlooked.”

Well, we’d love to be snarky and rail against the beauty brand for extending the typical disingenuous message they’ve been feeding to women to men, but the “Calls for Dad” video is actually pretty terrific and refreshing.

In spite of the message being wrapped up in an ad, we love it. Now if they can just apply the same respect to women!

  • JoJo

    Definitely celebrate Dads!!! They are so worth it!!! But let’s continue to celebrate the Mom’s too!! If I remember correctly, the ads for Mom’s usually show her as the one giving out the medicine, or getting flowers! How about showing the moments when the child (whether young or old) runs to Mom with the good and/or bad news?