Only 4% of women around the world consider themselves beautiful. In an effort to wake us up and remind us that beauty should be a source of confidence for women, not anxiety, Dove conducted this compelling social experiment that explores how women view their own beauty in contrast to what others see.
On Monday, they released the video Dove Real Beauty Sketches. Seven women were recruited by the brand to sit behind a curtain and describe themselves to FBI-trained forensic artist Gil Zamora, who creates a composite sketch of them based on descriptions of their own facial features. They are then introduced to other people who in turn, describe the person to Zamora. Zamora then sketches a version based on that description.
The women are then shown the two versions of the sketches.
Now that we have the evidence that the phrase “we are our own worst critics” is true, what are we going to do about it?
For the extended version of the video, click here.