Dove France Turns Women’s Private, Negative Thoughts Into Dialogue That Two Actresses Deliver In Public

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“If it’s not acceptable to say it to someone else, why say it to ourselves?”

Earlier this year, Dove launched its #SpeakBeautiful campaign that was designed to encourage women to stop posting negative Tweets about beauty and body image (over 5 million were sent last year), and to help change the way far too many women talk about beauty on social media.

As an extension of that simple idea, Dove France released this new ad that asks the question, “How would you react if someone told you out loud what you are secretly thinking?”

Whether it’s entirely staged (beyond just the scripted actress part) or not, we think the spot makes a powerful point.