Designer DYI Empire… How Erica Domesek Made It

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Erica Domesek_P.S. - I Made This...
BooksConsumer GoodsDesignEntrepreneurshipFashionJewelry 3 Comments

Ever see something you like and say, “I could make that!”? Woman You Should Know Erica Domesek, a respected design and style expert, definitely has. But unlike most of us, she actually followed through on this DIY declaration.

She did it so often and so well that she single handedly (or two handedly) crafted her passion for reimagining, reusing, and reinventing into an influential DIY lifestyle brand and movement. It’s called P.S.- I made this… and aims to inspire everyone to embrace Erica’s motto: “I see it. I like it. I make it.”

After watching her in action, we liken Erica to a modern day, on the pulse of all-things-fashionable, Annie Oakley. She’s a style sharpshooter who handles a hot glue gun just as skillfully as Annie did her rifle. Erica is to designer crafts-manship what Annie was to marksmanship, wowing audiences with stunning displays of talent to propel her to superstar status.

In Erica’s DIY sight is just about anything that strikes her fancy. It’s safe to say that in the categories of accessories, fashion, jewelry, and lifestyle items, you name it, she has probably figured out a creative and stylish way to DIY-ify it… easily and inexpensively.

But what is typically considered a hobby for most has become a BIG business for Erica, spurring legions of devoted P.S.- I made this… fans and followers, DIY collaborations with major brands, as well as her first book.

The foundation of her DIY empire is Erica’s enormously popular P.S. – I made this… website, which serves as an educational resource and inspiration portal for other fashionable DIY enthusiasts. It’s easy to get lost in her colorful gallery of projects that draw on timeless fashion looks, popular runway trends, and iconic style moments for readers to create themselves.

P.S. - I made this... mood_instruction boards

Each project she features on her site is accompanied by vivid mood boards and step-by-step visual and written instructions that make it easy for aspiring style-mavens to dive into DIY.

One of our favorite P.S. – I made this… DIY projects from Fall 2012 is this fun bracelet made from nothing but lightweight pony beads and some elastic thread. The result is a confidence screaming, big, bold, wrist armor cuff that is a nod to the style of powerful, WYSKy icons like Cleopatra, Joan of Arc and Wonder Woman. Maybe Erica can figure out how to make a DIY Lasso of Truth too… hhhmmmm.

P.S. - I made that... Cuff September 2012

We’re looking forward to seeing what else Erica posts for December. She’s got a cute jewel beenie up now, but our pinking shears are crossed in hopeful anticipation that she’ll have some great DIY holiday gift ideas.


More About Erica

P.S. - I made this... Book CoverIn Fall of 2010, Erica published her first book, inspired by the projects from her website and newsletter. Part designer DIY, part fashion and lifestyle guide, P.S.- I made this… features more than 25 user-friendly “Designer DIY” projects that range from lucite necklaces and faux-fur vests, to embellished heels and chic handbags.

In June 2012, Erica’s leading role in the industry led her to appear as a judge on the premiere season of TLC’s Craft Wars, hosted by Tori Spelling. Erica has also been seen crafting on Martha Stewart, Nate Berkus, Rachael Ray, Fox, NBC, E! News and CBS. Her work has been featured in publications such as Teen Vogue, Glamour, Lucky, InStyle, Self, Italian Vogue, Vogue Nippon, The Wall Street Journal, and more.

She has styled and designed campaigns for international brands such as Coca-Cola, Ford, Helmut Lang, Bloomingdales, Roxy, Quiksilver, and Sharpie, among others. Domesek’s online DIY collaborations have included WhoWhatWear, Fashionista, Refinery29, DesignSponge, and more.

  • Millie

    Erica has got to be very adept at what she does. For most of us, using a glue gun and/or Mod Podge can just create a mess. It takes skill to be able to turn every day items into fashion items, and it takes ingenuity to turn your DIY projects into an enterprising career.

  • Well said.

  • Jillian

    I had not heard of this woman, until I saw her on the Today Show last week. It was a quick segment, so I’m glad to have the fuller picture of who she is now. Just checked out her site… LOVE! Gonna have to give some of these projects ago.

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