Dads Pose With Their Babies In A New Breastfeeding Awareness Campaign

Good CausesHealthWomen's Rights 6 Comments

It’s 2014 and women are still being stigmatized when it comes to breastfeeding in public. Just a few weeks ago, a Delta Airlines employee informed a customer that she could not breastfeed on a flight without a cover. The interaction between the customer and the representative created a firestorm on social media.

In an effort to demystify and educate the public and dads about the importance and normalcy of breastfeeding, photographer, Hector Cruz has created the “If I Could, I Would” photo series for his Project BreastFeeding campaign.

Hector’s own education, regarding the controversy and issues women often face surrounding breastfeeding, came after his wife Nicole gave birth to their first child, and she faced challenges breastfeeding. He wanted to play an active role in the process, and thought if only he could breastfeed, he would.

“When it comes to breastfeeding we think it’s none of our business, that it’s not our duty, but that’s so not true. Women need to see, and not just hear that we fathers support them and are just as invested in the breastfeeding relationship as they are,” Hector explains in a video about the new series.

“Women need to see, and not just hear that we fathers support them.” According to a recent guide issued by the CDC, Hector’s correct, men can play an integral role in supporting breastfeeding women. The report says that women are more successful at nursing when fathers support them, it also finds that dads who know more about breastfeeding are better able to encourage their partners.

The photos, intended to bring men into a the conversation, have become so popular that Hector is now starting a nonprofit dedicated to educating dads about breastfeeding. It’s his hope that education will aid in the destigmatization of women who choose to breastfeed, particularly in public.

Not everyone is a fan of the project, some critics have called it “patronizing”, and “annoying”, but others find Hector’s intentions admirable for bringing attention to a much needed issue.

What do you think?





  • gargouille

    Well, I can see how the motto could sound patronizing (since it’s easy to offer help you can’t possibly give), but the idea sounds great. If only more men came out in general to demystify and demythologize women’s breasts–not just when they feed, but all the time. Then we might actually get somewhere and the push-up bra might finally be exposed as a form of torture.

  • janej

    Nice idea but unrealistic compared to what women go through. Maybe the dads should have held the kids under a shirt in a restaurant corner… these men are allowed to stand proud with her shirt off with their babies in their arms regardless of what they are doing. They even have smiles on their faces.

    • AC

      I think that may be part of the point. We find no problem with men totally shirtless and doing this. But women nursing, with their shirts still on, breast covered by baby most of the time are stigmatized for doing so…

  • Alex

    I don’t get it… A) its socially acceptable for men to be bare chested in public and B) men can’t breast feed based on biology, so this is fairy tale trying to influence reality?

  • carrie

    If dads really want to support breastfeeding, there are a million things they can do. Actions speak louder than words. Breastfeeding requires a lot of hydration and calories. If you really want to support her, bring your breastfeeding partner snacks, water, tea, hot meals while she is breastfeeding so she can produce milk which is not as easy and natural for everyone as it is made out to be.

  • wh

    Actually, men could breastfeed. They probably wouldn’t want to take the hormones to achieve it, though.