In April 2013, Moms Demand Action launched the PSA campaign, “Choose One,” a series of print ads featuring assault weapons alongside other objects that have been banned in America to protect child welfare.
The whole idea was to jar people into seeing the need for common sense gun safety legislation by showing the sheer absurdity of exactly what decision makers have lobbied to ban – Little Red Riding Hood, dodgeball, and Kinder chocolate eggs – all in the name of keeping kids safe, while nothing has been done about gun control.
Consider this… despite the fact that nearly eight American children are shot and killed every day, “Not a single federal law has been passed in decades to prevent gun violence – not after Columbine and not after Newtown,” a shocking fact that the Moms Demand Action site points out.
We first shared this in June 2014, after the gun violence fueled rampage and tragic loss of life in Isla Vista near the University of California, Santa Barbara. In light of Thursday’s savage, mass shooting at Umpqua Community College in Oregon that claimed the lives of nine more innocent people we are sharing the “Choose One” campaign again and stand with Moms Demand Action by saying #NotOneMore.
“We won’t sell Kinder chocolate eggs in the interest of child safety. Why not assault weapons?”
Moms Demand Action was founded by stay-at-home mom and Woman You Should Know Shannon Watts on December 15, 2012, in response to the devastating shooting at Sandy Hook Elementary School. The organization quickly flourished into a leading force for gun violence prevention, with chapters in all 50 states and a powerful grassroots network of moms that has successfully effected change at the local, state and national level.
“Moms Demand Action supports the 2nd Amendment, but we believe common-sense solutions can help decrease the escalating epidemic of gun violence that kills too many of our children and loved ones every day. Whether the gun violence happens in urban Chicago, suburban Virginia, or rural Texas, we must act now on new and stronger gun laws and policies to protect our children.”