Party City Makes Official Statement, Then Changes Story On Facebook… And Still Fails To Contact Lin Kramer

September 25, 2015 by

After an open letter Lin Kramer posted on the Party City Facebook page was inexplicably deleted, and she was subsequently banned from commenting there, Women You Should Know gave the concerned mother a platform to be heard. Not only was her voice amplified, the story ... [Read More]


Target To Phase Out Gender-Based Signage In Toy, Home, Entertainment Aisles

August 7, 2015 by

A new gender-neutral day is dawning in the aisles of one of the biggest, big-box retailers. Today, on the company's corporate site, Target announced that it is doing away with gender-based signage and product references in a number of aisles across the store, including Toy, Home, and Entertainment. This is ... [Read More]


Where’s Gamora? Superhero-Crazy Anya And Stella Scour Toy Aisles To Find Her [VIDEO]

August 12, 2014 by

Superhero-crazy Anya and Stella Marcotte just saw Guardians Of The Galaxy, Marvel's latest comic book adaptation blockbuster. They loved the movie, along with its sole female heroine... Gamora. So this past weekend, off the girls went to their local Target store to pick up a Gamora action figure to add to their collection. ... [Read More]


Attention Walmart Shoppers: You’ll Soon Be Able To Spot Products From Women Owned Brands

July 17, 2014 by

Beginning this September, retail giant Walmart is going to make it easier for shoppers to spot products from women owned brands, everything from lingerie to salsa. The indicator logo will be a small, circular symbol currently in the works by two nonprofits in conjunction with the retail giant. ... [Read More]

target tees

An Open Letter To Target: Where Are The Cool Tees For Women?

Ladies, I don't know about you, but I am always on the lookout for a great fun t-shirt that is hip and can be worn anywhere. So I was thrilled to see how many licensed tees Target has in stock this year! The prices are reasonable, there are lots to choose from, they are fun, nerdy, and hip... so what's the downside?? They're made for men. ... [Read More]


Two Women Devise Simple System For Saving The Earth… Esse Reusable Bags

December 4, 2013 by

In 2008, two eco-conscious Women You Should Know, re-purposing moms, and good friends had a collective light bulb moment. Holly Jordan, an artist with a million ideas, dreamed of inventing the perfect everyday bag. Dawn Sivanich, a practical, results oriented Business Manager, wanted to fix the hideous grocery bag. So they put their heads together and set out to ... [Read More]

Purple Unicorn Planet Graphic

Two Women Just Do It: Take On Nike To Get Fave Sneakers Made In Women’s Sizes

July 26, 2013 by

“Dear Nike - Why are all the trainers for girls always so bland? Somewhere in Swoosh central there’s been an oversight. We don’t mean to be all down on the Swoosh, it’s just we want the awesome coulourways the boys ... [Read More]


Swimwear Through History, An Evolution

July 18, 2013 by

With a heatwave taking hold of most of the country this week, swimming is on our minds. So we thought we'd take a look at how far swimwear has come, from modesty and function, to the symbol of stylish summer fun it is today. ... [Read More]