Toolbelt

The Number One Best Perceived Brand by U.S. Moms Is…

May 20, 2013 by

What’s the way to a woman’s heart? It’s the 21st century, forget the chocolate and flowers, we want our own tools! In a recent survey by the brand tracking firm YouGov BrandIndex, the number one best perceived brand by U.S. moms is Craftsman, beating out mega-umbrella brands like Amazon.com (#2), Johnson & Johnson (#6) and even Pillsbury (#10). With Black & Decker coming in at #5 ... [Read More]

Dr. Jennifer Ashton

Celebrity Vs. Regular Women With BRCA Mutations: My Thoughts

May 16, 2013 by

By Dr. Jennifer Ashton - Imagine you are a 30-something year old mother and you have just learned you carry a mutation in the BRCA1 gene which dramatically increases your risk of ovarian and breast cancer. Now imagine you are not a multi-millionaire with access to the best surgeons and treatment in the word, but a woman without insurance or with very restrictive health insurance. ... [Read More]

merida_before_after

Sex Sells: Disney’s Misguided Redesign Of Merida From “Brave”

May 13, 2013 by

This past Saturday, in a faux coronation ceremony that would make even the Royal Family a tad envious, Walt Disney World officially crowned Merida, the feisty, redheaded, bow and arrow toting, “anti-princess”, role model heroine of Disney/Pixar’s film “Brave”, as the 11th Disney Princess. BUT... in order for her to make the royal court cut, the refreshingly, rough ... [Read More]

MilitarySpouseCover

Battling BARE: The Battle Against PTSD Continues

April 24, 2013 by

Last year we introduced you WYSK Ashley Wise, a military wife and mother of three who founded Battling Bare, an awareness campaign and network of support for service members and their families suffering and struggling with Post Traumatic Stress Disorder (PTSD). After Ashley’s husband returned from combat with PTSD, she was compelled to share her story with other military wives. When she realized she ... [Read More]

WIGI_GSGLA_Patch

Tech Tuesday: New Girl Scouts Merit Patch For Video Game Design

April 23, 2013 by

In addition to building girls of courage, confidence, and character, who make the world a better place, one local California chapter of the Girl Scouts is now committed to fostering girls' interest in the largely male-dominated industry of video game design. As recently reported by GirlGamer.com, the Girl Scouts of Greater Los Angeles (GSGLA) have teamed up with Women in Games International ... [Read More]

Photo credit_Lucky Tran of The Illuminator Collective

Hope & Peace In Light For Boston

April 16, 2013 by

Last night The Illuminator was out in Brooklyn, spreading thoughts of hope and peace in light for Boston. Photo credit: Lucky Tran, the Illuminator Collective Building: Brooklyn Academy of Music ... [Read More]

boston

Boston

April 15, 2013 by

Thoughts. Prayers. ... [Read More]

bras

Ooh La La… French Study Says Young Breasts Don’t Need Bras

April 12, 2013 by

After a 15-year study involving 320 female volunteers between the ages of 18 and 35, Professor Jean-Denis Rouillon, a sports medicine specialist from Centre Hospitalier Universitaire de Besancon in France, says his findings show that wearing bras may not prevent women's breasts from sagging, and may be doing some women more harm than good. ... [Read More]