How I’ve Failed My Daughter… And How You May Be Failing Yours

February 22, 2017 by

By Matthew Heilman - The pink vacuum cleaner, the pink stove, the pink stroller, the pink doll, the pink princesses, the pink purse. Pink and girly EVERYTHING! That’s what I saw as I looked around the house. I’ve been surrounded by it all for two years and I’ve been completely oblivious. For some reason my brain started to put ... [Read More]

Out: Sexism In Super Bowl Ads. In: Brands Supporting Pay Equality And Women in Tech

February 2, 2017 by

For the past couple of years Super Bowl ads have taken a decidedly different turn, with several brands losing the sexism that drove their earlier advertising campaigns. While there are still a handful of offenders, we are making some progress. So what can we expect to see on Sunday? ... [Read More]

A Sneak Peek At Katie Couric’s Powerful Gender Revolution Documentary

January 25, 2017 by

On February 6th, as an accompaniment to its recent January 2017 issue Gender Revolution, National Geographic will be airing its powerful new documentary, “Gender Revolution: A Journey With Katie Couric” Through interviews with scientists, psychologists, activists, authors and families, the two-hour film takes an in-depth look at ... [Read More]

Filmmaker Gloria Morán Wants To Change The Narrative With Powerful “Boys Will Be Boys” PSA

January 5, 2017 by

Through her new PSA titled "Boys Will Be Boys", award-winning filmmaker Gloria Morán casts a giant spotlight on the gender roles that are often dictated at home, and the profound impact they can have on boys and girls. The powerful narrative, written with Kimberly Bautista, allows the viewer to listen in on the thoughts ... [Read More]

Guy Makes Hilarious Video In Drugstore To Show How Products Are Marketed To Men Vs. Women

December 27, 2016 by

We all know gendered marketing is a thing; women have become accustomed to seeing items made in pink, because that’s what companies think we want. Well, brands are double dipping in the gendered marketing pool as Lucky Turner from Richmond, VA found out while walking down ... [Read More]

All-Girls Baseball Team Takes On The Boys In National Tournament

December 23, 2016 by

WYSK friend Michele Sinisgalli-Yulo, the founder of Princess Free Zone, Inc., a brand that offers an alternative to all things princess for little girls by addressing issues of gender and gender stereotyping, sent us an awesome tweet earlier this week… ... [Read More]

Hollaback! And Comedian Rebecca B. Carton Show What Women Are Really Thinking When Told To “Smile”

December 22, 2016 by

Have you ever been walking down the street, lost in thought, when all of a sudden a man shouts out to you, “Smile”? He thinks it’s charming, or a nice thing to say, but on the contrary this type of catcalling can be disarming and ... [Read More]

Sociologist Edits Daughter’s “What Is A Princess?” Book, Creates Awesome Feminist Narrative

December 13, 2016 by

Meet Danielle Lindemann. As a sociologist who studies gender roles, she always thought she was pretty attuned to the perils of princess culture, but she says having an almost 3-year-old daughter of her own "cranked that awareness up to a whole new level." So when her daughter received Disney’s "What Is A Princess?" ... [Read More]

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