The air was steamy, the music was pumping, the adrenaline was flowing, and the energy was high as rows and rows of amped riders mounted indoor bikes at Equinox in NYC's Rockefeller Center yesterday to spin. But this was no ordinary workout; it was an epic, physical and emotional battle for cancer patients, one of the many Cycle for Survival 2013 events happening around the country to raise money for ... [Read More]
WYSKs Lauren (Lo) Fleshman and Róisín (Ro) McGettigan are true champions, especially when it comes to believing in yourself and the power of positive visual cues as vehicles to do that. The professional runners have been using this proven, edge gaining technique in sport and in life since 2003. Seven years later, determined to share the secret of their success with other women, they launched an inspiring ... [Read More]
Meet Christmas Abbott. The 30 year old WYSK is turning heads and making history as the first female pit crew member in NASCAR. In less than 12 seconds, she and her team refuel the car and change the tires. But this is no PR stunt... Christmas, an elite crossfit athlete, is responsible for the front tire position, one of the most physically challenging roles in the pit. She must remove five lug nuts, ... [Read More]
She has trained with the FDNY, tossed axes with Timbersports legends, bounded through parkour routines, conquered the mixed martial arts cage, and tackled lots of other physical/mental challenges that would make most women AND men cringe. You might think we're describing the newest female member of The Avengers. But, no... we're talking about a very real, very inspiring Woman You Should Know - fitness model ... [Read More]
What do you think of when we say Pole Dancing? If your mind immediately goes to images of scantily clad women strutting their stuff in a gentlemen’s club… well, that's so 80's! This past weekend was the World Pole Dance competition, featuring contestants from over 26 countries and 5 continents, all coming together in Zurich, Switzerland to showcase their physical strength, performance skills and unique ... [Read More]
We certainly are, as unapologetically strong women are what we are all about at Women You Should Know®... we celebrate them every day and share their stories to inspire. That's why we love Degree Women® deodorant's new "Unapologetically Strong" campaign and contest, which they're hosting with renowned sports broadcaster, Erin Andrews, a woman who tests limits and pushes boundaries every day. Women ... [Read More]
In our final tribute to the 2012 Summer Games, we share with you "Voices", an inspiring and impactful film of pioneering women in sports produced by Nike. This spot celebrates how far women's sports have come by featuring elite athletes who defied convention - Joan Benoit Samuelson, Lisa Leslie, Marlen Esparza and Diana Taurasi - women who wanted to play so badly, they wrote their own rules. ... [Read More]
If you're watching the London Olympics, it's hard not to be awed by the super human like physical abilities and talents of the athletes. We say let your awe be a source of inspiration to be your best self, just as this beautifully poignant Nike spot reminds us. "Greatness is not in one special place, and it's not in one special person. Greatness is wherever somebody is trying to find it. Find your ... [Read More]
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