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Meet Ms. Muscle… April Atkins, The World’s Strongest Seventh Grader (In 1954)

July 13, 2016 by

In the mid-1950s on California's famed Muscle Beach, there was one individual who "routinely blew minds" by performing "utterly improbable feats of strength." Her name was April Atkins, and unlike the adult strongmen who flocked to this birthplace of the physical fitness boom, she was only in the seventh grade ... [Read More]

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Thunder Thighs: Where My Strong Legs Have Carried Me, And How I Learned To Love Them

June 7, 2016 by

By Christine D’Ercole - When I was a little girl, I wanted to be a ballerina. After years of dancing I finally became aware that I was never cast in any piece that was costumed in a short tutu. This was because my thighs were twice the size of those of all the other little girls around me. In spite of trying to minimize myself by ... [Read More]

Beautiful Teen Girl Holding Colorful Weights and a Giant Cheeseburger.  Shots with the Canon 20D.

Exercise Is Not Punishment For Eating And You Do Not Have To Earn Your Food

March 3, 2016 by

By Nia Shanks - How many minutes of rigorous exercise do you think you’d have to perform to burn off the calories from three cookies? Who cares. That’s a stupid question. “Three cookies have 539.71 calories. You’d have to do a gazillion burpees and hoola-hoop for 29 minutes to burn it off.” You’ve seen the charts corresponding to the most recent holiday-time treats ... [Read More]

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11-Year-Old Marlo Mosely Was The Big Winner Of Super Bowl 50

February 8, 2016 by

While Payton Manning and his Denver Broncos took home the trophy in last night’s Super Bowl 50, there was another big winner on the field… 11-year-old Marlo Mosely, NFL’s Play 60 Super Kid. Marlo was one of thousands of young football fans who entered to win the NFL Play 60 Super Bowl contest, which encourages kids to be active ... [Read More]

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Fitness Club Uses Breastfeeding Image To Market “Commit To Something” Message

January 5, 2016 by

Equinox, a chain of high-end fitness clubs, released a new marketing campaign titled "Commit to Something," featuring a collection of seven images the brand deems "bold," "powerful," "real," and "provocative." According to the press release, each "celebrates various forms of commitment, addressing socially ... [Read More]

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#FearlessFestNYC: They Came, They Experienced, They Were Empowered To Be Fearless

November 16, 2015 by

They hung with fearless founders and straight up badasses. They made new friends and ran into old ones. They talked with experts and sexperts. They used power tools (some for the first time ever). They Vinyasa-ed, ran, boot camped, hip-hopped, self-defended, and worked their cores. They created. They took time to relax. ... [Read More]

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Skateboard Moms And The Sisters Of Shred

October 21, 2015 by

At ten years old, Barbara Odanaka fell in love with skateboarding. But like so many of us, as she grew up, other things took precedence. Twenty five years later, she returned to her board, and hasn’t looked back since. Today, Barbara, 53, is a children’s book author and the founder of Skateboard Moms And The Sisters Of Shred, a nonprofit organization that empowers women through skateboarding. ... [Read More]

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Andrea Kuchinski Is Disrupting The Retail World With All-Inclusive Athletic Apparel Line

October 1, 2015 by

Feeling discouraged and frustrated by the fact that far too many retailers continue to make excuses for not manufacturing or offering clothes in larger sizes, one woman set out on a mission to change that. Her name is Andrea Kuchinski and she is the founder of From Thick to Thin, an all-inclusive athletic apparel line designed ... [Read More]

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