Entrepreneur Inspires Political Activism With VOTE 2016 Products For ‘Smart Women’

September 27, 2016 by

For the last several years we’ve had the pleasure of knowing Julie Hellwich, a hardworking entrepreneur who has been inspiring, empowering and entertaining ‘smart women’ everywhere since 1999 with her clever, witty, and oh-so-WYSKy line of Smart Women Company lifestyle products. As November 8 fast ... [Read More]


The Velara Warriors, New Female Action Figures For Girls And Boys

August 23, 2016 by

Determined to inspire both girls and boys with strong and powerful role models, sisters Roobini and Trisshala Sittampalam are on a mission to close the gender gap in the toy aisle with their new line of female action figures, the Velara Warriors. The sisters were first inspired to create Velara Warriors after Trisshala went looking for a Rey action figure, ... [Read More]

jacketcollection2 (1)

New Collection Aims To Disrupt Gendered Fashions With Bold Suit Options For Girls

August 11, 2016 by

By Lori Day - There are lots of startups these days offering alternative clothing for children, but none that seek to bring to mainstream consumers the cool suit designs grabbing the media spotlight and making headlines today because they are being worn ... [Read More]


Artist Creates Satirical Image To Illustrate A Real Problem For Girls… The Princess Problem

June 23, 2016 by

"I figured if I could sum up what was wrong with the face of girls’ marketing today in one succinctly satirized image, it might make it easier for us to admit how we fail. And sometimes the best way to reveal something is to provide a fresh look at what’s already right in front of our eyes." This is what David Trumble, Political ... [Read More]


Star Trek Stuff That Boldly Goes: The Next Generation Swimwear And “Beyond” Poster

May 31, 2016 by

Whether you’re a fan of the television series or the movies or both, the summer of 2016 is going to be all Trekked out compliments of a new collection of women's swimwear modeled after Star Trek: The Next Generation uniforms, as well as the highly-anticipated July release of Star Trek Beyond, the 13th installment in the film ... [Read More]

History And Science Of The Makeup Of Makeup… Is What’s In It Actually Bad For You?

History And Science Of The Makeup Of Makeup… Is What’s In It Actually Bad For You?

May 23, 2016 by

In an August 2015 article on the "makeup tax," The Atlantic reported, "Most women wear at least some makeup, some of the time," citing cosmetic use polls that report "between 50 and 80 percent of women use it at least occasionally." Given those numbers (and the fact that everyone on our crew uses some form of makeup), ... [Read More]


From The Brains Of Women: 6 Geek-Tastic Goodies That Get Our Neurons All Fired Up

May 20, 2016 by

Space, science, grammar, books, hatching a plan for world domination, etc... whatever fuels your inner geek goddess is a very good thing, in our estimation. That's why we're suckers for nerd-licious goodies, especially when they're made by smart, creative women. Here are 6 we dig! Pictured above: Handmade writing journal by Sarah Matthews, owner and designer of Journal & Company ... [Read More]


“Change Me… I’m Full!” Newfangled Tampon Alerts You Before Your Flow Runneth Over

May 18, 2016 by

Gadgets, gizmos, and apps are making it so we really don't have to think about much any more. We've now got endless options of device-based notifications that will alert us to do or remember just about anything. During a group project in her masters-level engineering classes at UC Berkeley, Amanda Brief decided to apply this ... [Read More]