20 Reasons Women Are Superior To Men… According To A 1971 Virginia Slims Ad

October 18, 2016 by

In 1971, this ad from cigarette brand Virginia Slims told women they were superior to men. That's right... superior. And how did they go about selling said superiority? With a list of 20 biological 'advantages,' which range from the obscure to the downright laughable, unless, of course, you actually believe that a lesser inclination to "defective tooth enamel" gives our ... [Read More]


#FightPinkTax: Women Pay Almost $2,000 Per Year More Than Men Pay For Comparable Services And Products

October 7, 2016 by

"We fight tirelessly to close the wage gap, but what about the price gap?" This is the question our friends over at GIRLTALK HQ have taken on in their new campaign for price parity and to get the Pink Tax banned in Canada. According to a recent study conducted by Toronto-based ParseHub, ... [Read More]


Entrepreneur Inspires Political Activism With VOTE 2016 Products For ‘Smart Women’

September 27, 2016 by

For the last several years we’ve had the pleasure of knowing Julie Hellwich, a hardworking entrepreneur who has been inspiring, empowering and entertaining ‘smart women’ everywhere since 1999 with her clever, witty, and oh-so-WYSKy line of Smart Women Company lifestyle products. As November 8 fast ... [Read More]


The Velara Warriors, New Female Action Figures For Girls And Boys

August 23, 2016 by

Determined to inspire both girls and boys with strong and powerful role models, sisters Roobini and Trisshala Sittampalam are on a mission to close the gender gap in the toy aisle with their new line of female action figures, the Velara Warriors. The sisters were first inspired to create Velara Warriors after Trisshala went looking for a Rey action figure, ... [Read More]

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New Collection Aims To Disrupt Gendered Fashions With Bold Suit Options For Girls

August 11, 2016 by

By Lori Day - There are lots of startups these days offering alternative clothing for children, but none that seek to bring to mainstream consumers the cool suit designs grabbing the media spotlight and making headlines today because they are being worn ... [Read More]


Artist Creates Satirical Image To Illustrate A Real Problem For Girls… The Princess Problem

June 23, 2016 by

"I figured if I could sum up what was wrong with the face of girls’ marketing today in one succinctly satirized image, it might make it easier for us to admit how we fail. And sometimes the best way to reveal something is to provide a fresh look at what’s already right in front of our eyes." This is what David Trumble, Political ... [Read More]


Star Trek Stuff That Boldly Goes: The Next Generation Swimwear And “Beyond” Poster

May 31, 2016 by

Whether you’re a fan of the television series or the movies or both, the summer of 2016 is going to be all Trekked out compliments of a new collection of women's swimwear modeled after Star Trek: The Next Generation uniforms, as well as the highly-anticipated July release of Star Trek Beyond, the 13th installment in the film ... [Read More]

History And Science Of The Makeup Of Makeup… Is What’s In It Actually Bad For You?

History And Science Of The Makeup Of Makeup… Is What’s In It Actually Bad For You?

May 23, 2016 by

In an August 2015 article on the "makeup tax," The Atlantic reported, "Most women wear at least some makeup, some of the time," citing cosmetic use polls that report "between 50 and 80 percent of women use it at least occasionally." Given those numbers (and the fact that everyone on our crew uses some form of makeup), ... [Read More]