All we have to say is, "WATCH THIS!"... and then be prepared to laugh and laugh and laugh some more, compliments of this clever "Dancing With My Baby-Me" film by Evian. Sure makes us want to live young! ... [Read More]
“Act on your creativity!” That’s the WYSKy four word mantra that Madison “Maddie” Robinson uses in her Twitter profile. Practicing what she preaches has certainly paid off for the 15 year old creator of FishFlops, a line of colorful, light-up, aquatic themed flip flops for kids that have made this young Woman You Should Know a teenage footwear titan in under 2 years. ... [Read More]
Although 19 year old Mary Phelps Jacob fashioned herself the very first modern brassiere way back in 1913, we reported last year that 85% of women today are wearing the wrong bra size. In an attempt to put an end to this century old quagmire, Jockey, a brand with a long history of innovation, has introduced its new Jockey® Bra, featuring a patented, volumetric measuring ... [Read More]
The Memorial Day holiday has come and gone, and while some of us may have been donning jackets and sweaters this weekend, summer’s here and that means more barbeques, days at the pool, picnics and outdoor activities to come. Although it doesn’t usually take much to enjoy these fun pastimes, technology has brought us some cool innovations that will be heating up the summer. ... [Read More]
Handana and SJS. While neither of these terms may sound familiar, they are two you should definitely know. The first is a hand worn, high performance sports sweatband designed to solve a critical issue, the latter is the acronym for Stevens Johnson Syndrome, a severe adverse reaction to medication that can happen to anyone. So what’s their connection? It’s a Woman You Should Know named Katie Niemeyer. ... [Read More]
By Norma Vally, the Toolbelt Diva - I approach buying tools with passion and savvy - much the way I shoe shop. My mantra guiding me through the tool corral is you get what you pay for. Your initial thought may be, “Hey, I only need this tool (shoe) for one project (party), so why spend a lot?” The truth is projects always come up (as do social functions) and a high quality tool (shoe) will go the ... [Read More]
What’s the way to a woman’s heart? It’s the 21st century, forget the chocolate and flowers, we want our own tools!
In a recent survey by the brand tracking firm YouGov BrandIndex, the number one best perceived brand by U.S. moms is Craftsman, beating out mega-umbrella brands like Amazon.com (#2), Johnson & Johnson (#6) and even Pillsbury (#10). With Black & Decker coming in at #5 ... [Read More]
This is one of those inspirational, “you never know until you try” stories… our favorite, WYKSy kind. When melanoma warrior Timna Understein stumbled upon a company on Facebook called Six Degrees Hair Ties, she could not have anticipated they would soon become her newest ally in her fight to raise awareness about the deadly skin cancer. ... [Read More]
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