Watch: 1977 TV Commercial For Wonder Woman Action Figures

June 23, 2017 by

In 1977, Mego, a toy company that was then famous for producing licensed action figs, released its first round of Wonder Woman dolls based on the iconic TV series (1975-1979) starring Lynda Carter. They included Wonder Woman - with her superheroic costume painted on (literally) and a separate, changeable Diana Prince ... [Read More]

Audience At All-Women Screening Of Wonder Woman Gets Absurd, Un-Wonder-Filled Goody Bag

June 15, 2017 by

So you’re invited to an all-women screening of Wonder Woman. The credits roll and you’re feeling inspired, fired-up, and ready to take on the world, Amazon-style. Then, on your way out of the theater, you’re handed a thank-you-for-watching-this-empowering-movie-with-us goody bag. Awesome, right? Nope... not if it's the bag ... [Read More]

Copywriter Gives Print Ads A Feminist Makeover In #100DaysOfFeministAds Project

May 22, 2017 by

Ever since she was a little girl, Eileen Matthews dreamt of writing headlines for the Miller Lite billboard at Wrigley Field in Chicago. While she may not be doing that exactly today, Eileen is copywriter, working with some of the world’s most iconic brands. In her spare time, Eileen likes to work on ... [Read More]

Watch: Carhartt Mother’s Day Spot Is A Kickass Celebration Of Strong Women Everywhere

May 12, 2017 by

In this new short film, Carhartt, the workwear company founded in 1889, just did what most brands fail miserably at doing; they captured the strength, tenacity, compassion, complexity, diversity, heroism, and all around badassery of women... in under a minute and in the most authentic way. We could not love this more. Statement ... [Read More]

Out: Sexism In Super Bowl Ads. In: Brands Supporting Pay Equality And Women in Tech

February 2, 2017 by

For the past couple of years Super Bowl ads have taken a decidedly different turn, with several brands losing the sexism that drove their earlier advertising campaigns. While there are still a handful of offenders, we are making some progress. So what can we expect to see on Sunday? ... [Read More]

20 Reasons Women Are Superior To Men… According To A 1971 Virginia Slims Ad

October 18, 2016 by

In 1971, this ad from cigarette brand Virginia Slims told women they were superior to men. That's right... superior. And how did they go about selling said superiority? With a list of 20 biological 'advantages,' which range from the obscure to the downright laughable, unless, of course, you actually believe that a lesser inclination to "defective tooth enamel" gives our ... [Read More]

#GirlPowered Initiative Shows What’s Possible When Girls Create Their Own Positive Messages

October 18, 2016 by

"Every day, girls are exposed to thousands of messages telling them how to think, feel and look." To help change this harsh reality, the Canadian Women's Foundation has launched an awesome new #GirlPowered initiative that's designed to show what's possible when those negative and harmful ... [Read More]

Meet The Woman Who Designed The Iconic Nike Swoosh While She Was A College Student

September 29, 2016 by

The Nike Swoosh is ubiquitous... it's on every imaginable type of apparel, footwear and gear; it's worn and endorsed by world class athletes; it's recognized around the globe, requiring no translation. So you'd think that something with this kind of recognizability and brand power must have taken years to develop by a team of branding experts ... [Read More]

NAVIGATE