Featuring Fearless, Independent And Free-willed Women, H&M’s New Ad Challenges What It Means To Be A “Lady”

Featuring Fearless, Independent And Free-willed Women, H&M’s New Ad Challenges What It Means To Be A “Lady”

September 19, 2016 by

When you hear the word “lady” what does that mean to you? For us, it’s just another limitation put on women that’s associated with expected attributes, actions and qualities that went out of style with the pillbox hat. In an effort to challenge the old stereotype, ... [Read More]

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Appalled Graphic Designer Shows Girls’ Life Magazine What Their Cover Should Look Like

September 13, 2016 by

A couple of weeks ago we ran a piece about an image that was posted on social media and went viral. It was a side-by-side shot of this Girls’ Life magazine cover (left, lead image) next to the cover of Boys’ Life magazine that served as a harsh reminder of the stereotyped messages that, even in the year 2016, are STILL ... [Read More]

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Girls Deserve A Better Life… Better Than The Inane Stereotyped Version Marketed To Them

September 1, 2016 by

By Michele Yulo - I came across this photo on Facebook taken by a person at a local county library that shows REAL covers of both the Girls’ Life and Boys’ Life magazines.* (Warning: if you have high blood pressure, look away!) My head spun, my blood boiled and my jaw just about hit the floor. Here I am thinking that we had changed, ... [Read More]

Sister_Bader

86-Year-Old Ironman Competitor Sister Madonna Buder Inspires In Nike’s New Spot “Unlimited Youth”

August 16, 2016 by

A couple of weeks ago Nike launched “Unlimited” a new campaign to coincide with the 2016 Rio Games. The series of spots recognize the “perseverance of the world’s greatest athletes and underscores a summer of sport.” In its most recent video, “Unlimited Youth”, ... [Read More]

New Badass Music Video Featuring India’s Top Women Athletes Aims To Inspire And Empower

New Badass Music Video Featuring India’s Top Women Athletes Aims To Inspire And Empower

July 12, 2016 by

Nike, the brand synonymous with "Just Do It", is aiming to inspire and empower with a new three-word phrase... "Da Da Ding." Less mantra and more battle cry, it's an anthem backed by blood pumping beats and powerful lyrics that's been brought to life in this new music video, which delivers a stunning visual ... [Read More]

THE PRINCESS PROBLEM

Artist Creates Satirical Image To Illustrate A Real Problem For Girls… The Princess Problem

June 23, 2016 by

"I figured if I could sum up what was wrong with the face of girls’ marketing today in one succinctly satirized image, it might make it easier for us to admit how we fail. And sometimes the best way to reveal something is to provide a fresh look at what’s already right in front of our eyes." This is what David Trumble, Political ... [Read More]

Brawny Celebrates “Strong & Resilient” Women With It’s March #StrengthHasNoGender Campaign

Brawny Celebrates “Strong & Resilient” Women With Its #StrengthHasNoGender Campaign

March 18, 2016 by

In honor of International Women’s Day and Women’s History Month, Brawny, the paper towel brand, has swapped its iconic Brawny Man for four inspirational women in a month long social media campaign called #StrengthHasNoGender. The campaign launched ... [Read More]

Quotes By Women In Advertising Read By Men In Advertising

Quotes By Women In Advertising Read By Men In Advertising

March 9, 2016 by

"My ambition has been called aggressive." In June 2015, TBWA, a global advertising network, launched an initiative "to achieve a more balanced representation of women in leadership roles across offices, across departments and across the network." To further its commitment to supporting gender equity in the ad industry, just yesterday, on ... [Read More]

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