Copywriter Gives Print Ads A Feminist Makeover In #100DaysOfFeministAds Project

May 22, 2017 by

Ever since she was a little girl, Eileen Matthews dreamt of writing headlines for the Miller Lite billboard at Wrigley Field in Chicago. While she may not be doing that exactly today, Eileen is copywriter, working with some of the world’s most iconic brands. In her spare time, Eileen likes to work on ... [Read More]

Watch: Carhartt Mother’s Day Spot Is A Kickass Celebration Of Strong Women Everywhere

May 12, 2017 by

In this new short film, Carhartt, the workwear company founded in 1889, just did what most brands fail miserably at doing; they captured the strength, tenacity, compassion, complexity, diversity, heroism, and all around badassery of women... in under a minute and in the most authentic way. We could not love this more. Statement ... [Read More]

Out: Sexism In Super Bowl Ads. In: Brands Supporting Pay Equality And Women in Tech

February 2, 2017 by

For the past couple of years Super Bowl ads have taken a decidedly different turn, with several brands losing the sexism that drove their earlier advertising campaigns. While there are still a handful of offenders, we are making some progress. So what can we expect to see on Sunday? ... [Read More]

20 Reasons Women Are Superior To Men… According To A 1971 Virginia Slims Ad

October 18, 2016 by

In 1971, this ad from cigarette brand Virginia Slims told women they were superior to men. That's right... superior. And how did they go about selling said superiority? With a list of 20 biological 'advantages,' which range from the obscure to the downright laughable, unless, of course, you actually believe that a lesser inclination to "defective tooth enamel" gives our ... [Read More]

#GirlPowered Initiative Shows What’s Possible When Girls Create Their Own Positive Messages

October 18, 2016 by

"Every day, girls are exposed to thousands of messages telling them how to think, feel and look." To help change this harsh reality, the Canadian Women's Foundation has launched an awesome new #GirlPowered initiative that's designed to show what's possible when those negative and harmful ... [Read More]

Meet The Woman Who Designed The Iconic Nike Swoosh While She Was A College Student

September 29, 2016 by

The Nike Swoosh is ubiquitous... it's on every imaginable type of apparel, footwear and gear; it's worn and endorsed by world class athletes; it's recognized around the globe, requiring no translation. So you'd think that something with this kind of recognizability and brand power must have taken years to develop by a team of branding experts ... [Read More]

Featuring Fearless, Independent And Free-willed Women, H&M’s New Ad Challenges What It Means To Be A “Lady”

September 19, 2016 by

When you hear the word “lady” what does that mean to you? For us, it’s just another limitation put on women that’s associated with expected attributes, actions and qualities that went out of style with the pillbox hat. In an effort to challenge the old stereotype, ... [Read More]

Appalled Graphic Designer Shows Girls’ Life Magazine What Their Cover Should Look Like

September 13, 2016 by

A couple of weeks ago we ran a piece about an image that was posted on social media and went viral. It was a side-by-side shot of this Girls’ Life magazine cover (left, lead image) next to the cover of Boys’ Life magazine that served as a harsh reminder of the stereotyped messages that, even in the year 2016, are STILL ... [Read More]

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