Building Self-Confidence, One Dress at a Time

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Prom night is a very important night for many young women. It is a night that she looks forward to all year, which has been carefully planned for, with each detail to exacting standards. But, nothing is as important that evening, or trumps The Dress. With celebrities at the forefront of fashion, girls are clamoring to wear the latest red carpet looks to their proms, giving them the chance to make their very own style statements. But, not every young woman can shell out a couple hundred dollars to buy the dress of her dreams, and many are not able to buy a dress at all, which is what led women you should know, Laney Whitcanack and Kristi Smith Knutson to start The Princess Project… because every girl should be able to feel like the belle of the ball.

For the last decade, The Princess Project has been making prom dreams come true by providing free dresses and accessories to high school girls who cannot otherwise afford them. It all started when one girl needed a dress for her prom and co-founders Laney and Kristi responded to her request for help by collecting slightly worn dresses from their friends and family to give to her for the occasion. Within only a matter of days, women responded with overwhelming support and since, The Princess Project has made the dreams of more than 18,000 girls become a reality.

Belle of the ballWhen Laney and Kristi came up with the mission for The Princess Project they wanted to lift young girls up by promoting self-confidence and individual beauty. In a society that constantly puts beauty before substance, The Princess Project embraces girls for who they are, and celebrates bodies of all types and sizes. They strive to create a fun, respectful atmosphere where girls can feel good about themselves. Although their roles have changed since founding the organization, Laney and Kristi are still both deeply committed to improving the lives of young girls and continue to play integral roles in the organization today. We all know how great it is to slip into something that makes us feel special and lifts our spirits, and that’s exactly what Laney and Kristi do with each dress they distribute through The Princess Project.

The Princess Project currently serves the San Francisco Bay Area and San Diego high school girls, but offers an incredible resources section on their site, which lists organizations around the country that accept dress donations and provide free prom dresses to those in need. Check it out to find one in your state.

Additionally, features an extensive directory of local dress drive organizations across the U.S. where one can donate or receive a dress.

Never underestimate the power of The Dress.