Baring It All For #FreshFace

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Today, September 21st, is hosting a Twitter party with #FreshFace to discuss how the media’s addiction to makeup impacts women and girls in America. All over the country people are committing to be makeup-free for an entire day, in order to lead conversations with their friends and family around how to better value inner beauty.

The campaign was inspired by 15 year-old Shea Backes, who submitted this idea to Miss Representation’s Weekly Action Alert contest last month:

“my friends (and I) are trying to spread the idea of wearing no makeup at least one day a week to school. I came up with this idea when I realized that most girls I know do not feel comfortable or beautiful without makeup on. I don’t hate makeup I just hate when it becomes a routine and something to cover yourself so you look more like the media’s projection of what beautiful is. I think makeup should be for fun and to make you feel beautiful but it should not feel like a hassle and you should not be self-conscious without it. I think girls my age should not feel like they have to wear makeup and feel controlled by it.”

You can join in by following #FreshFace from 12-2 PM PT today. Tweet your commitment and follow along on Twitter @representpledge!

Via Miss Representation