Yesterday at 5:24 pm, Oscar-nominated “Selma” Director Ava DuVernay Tweeted that proceeds from her #AvaBarbie would benefit two of her favorite charities, which caused a tidal wave of excited anticipation on social media. The doll, which was initially created in her likeness to be a one-off for Barbie’s Sheroes celebration, was put into very limited production following pleas to Mattel from DuVernay’s followers, and went on sale this morning at 10:00 am (PST). It sold out in minutes on The Barbie Collection site, but Barbie herself just Tweeted that more are now available on Amazon.
The two charities benefiting from the sale of the #AvaBarbie include ColorOfChange, an non-profit that advocates “to strengthen Black America’s political voice,” and Witness.org, an international organization “that trains and supports people using video in their fight for human rights.” To date, the #AvaBarbie is the only 1 of the 6 Sheroes doll to be made available for public purchase.
Barbie’s Sheroes, a group of 6 dolls that Mattel unveiled last April at the Variety Power of Women Luncheon in New York City, were created to honor the following six “female heroes who inspire girls by breaking boundaries and expanding possibilities for women everywhere.”
Ava DuVernay: Director of the Academy Award Best Picture nominee, SELMA, and founder of African-American Film Festival Releasing Movement, which provides opportunities and resources to underrepresented filmmakers.
Emmy Rossum: Golden Globe® nominated actress and spokesperson for Best Friends Animal Society, the only national animal welfare organization dedicated exclusively to ending the killing of dogs and cats in America’s shelters and a leader in the no-kill movement.
Eva Chen: Breaking boundaries by bringing inspiration to print as the youngest appointed female Editor-in-Chief of a national fashion magazine, Lucky.
Kristin Chenoweth: An inspiration on Broadway and beyond, the Emmy® and Tony Award® nominee and winner also founded the Kristin Chenoweth Art & Education Fund volunteering with young talent in the arts.
Sydney “Mayhem” Keiser: Five year-old fashion designer with work appearing in Vogue and signed on with major national fashion brand, J.Crew, for the collection ‘Little Mayhem for J.Crew’ launching in June.
Trisha Yearwood: A woman with many super powers, succeeding as an award-winning Country artist, best-selling author, Food Network host and entrepreneur.
Each of the six women was awarded with a one-of-a-kind doll created in her likeness, which was auctioned off following the ceremony to benefit their charity of choice.