Gardians Of The Galaxy

Guardians Of The Galaxy Brings A Historic Number Of Women Out To The Marvel Box Office

August 4, 2014 by

Marvel's Guardians of the Galaxy opened this weekend and crushed box office estimates with a record breaking $94 million in sales, marking the biggest opening for an August film since the $69.2 million release of The Bourne Ultimatum in 2007. What’s more... a record number of women went to see this comic book adaptation ... [Read More]

Under Armour Launches Biggest-Ever Women’s Ad Campaign

Under Armour Launches Biggest-Ever Women’s Ad Campaign

August 1, 2014 by

After unveiling Under Armour's “biggest-ever” ad campaign and clothing line for women yesterday, CEO Kevin Plank admitted that properly marketing to women didn't come naturally for the brand, which has built its success on dressing muscle-bound men sweating in weight rooms and crashing on football fields. ... [Read More]

National Girlfriends Day

It’s National Girlfriends Day… Grab Your Girls And Celebrate!

August 1, 2014 by

National Girlfriends Day is an annual holiday commemorated every year on August 1st. While its origins are "unknown," we need no convincing to embrace a day that celebrates the friendships between women. It's a day that reminds us to cherish all the women we know - girlfriends, mothers, daughters, sisters, aunts, etc. - who make our lives better. ... [Read More]


espnW Launches New “Nine For IX Shorts” Series

July 31, 2014 by

Last year, on the 40th anniversary of the passing of Title IX, ESPN Films and espnW launched the phenomenal Emmy-nominated documentary series Nine for IX, which celebrated nine stories of women in sports told by female filmmakers. Playing off of that enormous success, this week ESPN and espnW debuted Nine for IX shorts, an extension of the original series. Among those athletes profiled in the six ... [Read More]

Rosie's Girls

Rosie’s Girls: Super Cool Summer Camp Where Power Tools, Dirty Hands, And Endless Possibilities Redefine “Girly”

July 31, 2014 by

Since we just covered the woman who was likely the face of Rosie The Riveter on the famous "We Can Do It!" poster, we thought this was a perfect time to tell you about our new favorite summer camp for middle school girls... Rosie’s Girls, which takes its name from the symbolic World War II ... [Read More]


Happy Birthday To The Woman Who Was Likely The Face Of Rosie The Riveter

July 31, 2014 by

Born 90 years ago today, on July 31, 1924, Geraldine Hoff Doyle was just 17 years old when a United Press International (UPI) photographer snapped a picture of her while she was operating a metal-stamping press at American Broach & Machine Co. in Ann Arbor, Michigan during the summer of 1942. She was a beautiful girl whose friends were fighting in World War II ... [Read More]


The Magic Of Disney Princesses & Villains Now Available For Adult Women

July 30, 2014 by

We’ve seen women’s Disney apparel before. Traditionally, you can find popular characters gracing the front of t-shirts, pj’s or other innocuous styles. And on the flip side, there’s no shortage of “sexy” costumes available to those women wanting to fulfill a different kind of “fantasy.” Now, with the sort of magic dust found only at the Kingdom ... [Read More]


Cheesecake: How An Ancient Dessert Came To Be A Modern Metaphor For Alluring Women

July 30, 2014 by

Today is National Cheesecake Day, a designated 24 hours in which to celebrate a decadent dessert whose origins date back to ancient Greece (not 1950s Brooklyn - think Junior’s - as some might assume). Inspired by the "holiday," we decided to dig in to the rich, creamy confection’s history to find out when and how the term ... [Read More]