A couple of weeks ago we ran a piece about an image that was posted on social media and went viral. It was a side-by-side shot of this Girls’ Life magazine cover (left, lead image) next to the cover of Boys’ Life magazine that served as a harsh reminder of the stereotyped messages that, even in the year 2016, are STILL marketing to girls. We weren’t the only ones ticked-off by the image. After seeing it posted on her Facebook feed, Katherine Young, a graphic designer, took matters into her own hands and decided to show Girls’ Life what their cover SHOULD look like.
“When I saw the post I was just in frickin’ shock,” Katherine said. “Can this be real? Is this photo fake? After Googling current issues of these two magazines I found them to be real. I was just appalled.”
Putting her graphic skills to work, in just a few minutes, Katherine swapped out the cover girl for Olivia Hallisey, the 2015 Google Science Fair Grand Prize winner, and photoshopped in some new, inspired and empowering headlines. The result? A magazine cover that offers girls better alternatives to tips on how to “Wake up Pretty.”
Katherine was motivated to change the cover so that others will be more aware of the messages they are sending to girls. “We can do better. I hope this cover inspires us all to do better every day and be more conscious of the imagery our children are bombarded with,” she said in an email to WYSK. “I hope this sparks conversation with both girls and boys. They all need to know that girls are more than a pretty face.”
Girls’ Life… are you listening?
Images published with express permission from Katherine Young.