Aerie Continues To Keep It “Real” With New Ad Campaign

Aerie Continues To Keep It “Real” With New Ad Campaign
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Two years ago Aerie, a line of lingerie and apparel under the American Eagle umbrella, was one of the first companies to stop photoshopping its models in a bold commitment to keeping it “real.” Continuing with their body positivity message, the brand has cast “curvy” model Barbie Ferreira for its upcoming swimwear campaign.

In an interview with Refinery29, Jen Foyle, Aerie’s global brand president said, “We cast Barbie because she’s got nothing to hide, she’s strong and beautiful – she embraces her real self.”

Barbie, who calls herself the “Queen of In-Between,” represents a large percentage of women and girls who don’t often see their body type represented in traditional media and advertising. It’s an image we are thrilled to see, and hope that other brands learn from example that there is unlimited value in showcasing diversity, in all forms.

In this outtake video the brand recently released, Barbie shares some poignant messages about self-love and acceptance. “I am unapologetically myself, no matter what anyone’s opinion of me is.”

Words to live by.